RevenFlo provides services in Internet Marketing and Web Design & Development. Our core model and great innovation is Web Team – a contracting model to allow organizations to effectively utilize talent and technology to achieve success online. We serve three types of organizations
We are the nation’s leader in the new economy Internet solution called Web Team.
Finishing a Masters in Writing and while teaching 9th Grade English, Jason Broadwater was just not satisfied with his professional direction. A constant DIY musician, writer, and artist since age 11, Jason had written music and books, published literary work and recorded albums, booked tours, read and performed persistently, and printed, packaged, and mailed so many self-created items he’d lost count. But trying to make money at his artistic passions had worn thin. Not only was it not working, but it was ruining the very aspects that made these endeavors his passions to begin with.
So, still always driven by entrepreneurship, Jason began seeking writing jobs online. Having the resume for it, he was able to secure content writing and editing jobs on bidding websites for small clients all over the globe. The projects got bigger and bigger, and with a leap of faith, Jason left his teaching job and went full-time into what was then called Prose Productions – a content company.
Prose Productions found its footing as a content generation and strategic content consulting firm serving an online marketplace of Internet Marketing professionals and Advertising Agencies. Prose Productions grew to the size of 15 writers being managed and strategically guided by Jason in his efforts to serve a growing network of global freelance writing projects. Of course, these writers were remotely located, and Jason still worked out of a bedroom in his house. He brought on one project manager to handle all the work and manage all the contractors.
This was a critical time for Jason’s development of his innovative business model to come. Without realizing it, he was doing two things. One was that he was managing a web content company well before the marketplace was even sure of what that was. Now, of course, web content is understood and is big business, but then, it was so niche that people did not understand what it was and had no concept of the impact it would come to have in our economy and marketplaces. Secondly, Jason was executing Web Team (the concept that would become synonymous with his success) and didn’t even realize it. He was winning projects, and then putting together the creative and tech talent to execute those projects in a fluid contracted team model.
2006 brought an effort by Jason to localize his business in York County, SC, to serve and get to know more people in his community. This shift in focus brought a shift in services offered. Web content was still too new a concept for a local services marketplace, so Jason found himself designing and developing websites, as this was the need that he could fulfill. The key was that he used the same model – web team. But instead of just recruiting, contracting, managing, and retaining web writers, he was now doing the same for designers and developers. This shift in services brought a shift in brand as well, and Prose Productions became RevenFlo. After serving the local marketplace for a few years RevenFlo began to again branch out to organizations across the region and the nation by doing larger and larger projects.
Jason worked with many different folks from 2006-2009, conducting many different types of projects – websites, email marketing campaigns, search engine optimization programs, social media campaigns, and more. The projects got bigger and bigger, and the clients more established and with bigger needs and budgets. Through the work, Jason was building quite the reputation of innovating solutions and delivering projects. But more than anything else, Jason was learning at an incredible pace – about business, about marketing, about the internet, about being a husband and a father and a man in general. Jason published two books on Internet Marketing and Small Business and began to speak publicly on the Internet. He focused mostly on how small businesses can use the Internet effectively. He spoke at Community and Technical Colleges around the Carolinas. He spoke at business groups around York County. And he even spoke to students about the life of an entrepreneur.
The speaking and the books led to more and more work for RevenFlo, and in 2009, Jason brought on a business partner – Chad Smith – and ushered in a new era in the RevenStory. Jason had worked with a number of folks to serve as project managers for the projects he was securing, designing, and delivering for the a growing list of clients. Though the people Jason worked with were a talented, kind, and responsible bunch, it had been difficult to find the right fit. And Jason would never have thought he’d found it when Chad Smith first came through his doorway.
Chad was looking for a company to build a website for the partnership that he and his friends were forming. He was fresh from being the operations manager of a stone company that had filed bankruptcy under the pressures of the collapse of the great recession. The same people with whom he worked in the stone company were coming together around this idea of forming a new company, a web-based services company. Chad didn’t like the solution Jason put on the table as much as he did a solution from another firm, so he and his partners did not hire RevenFlo. They hired a different company. But, Chad liked Jason and liked his ideas. Chad was in a tough place, freshly unemployed after the collapse of his employer company. So, a few days later Chad decided to make a bold move. He came to Jason, just walked in, and said, “I’d like to work for you.” A little taken aback by Chad’s approach, Jason explained that he did not have any open positions. Chad said that’s OK. Jason said that he couldn’t pay Chad, and Chad said that he understood and that was OK. Jason said, “No really, I don’t have a compensation model for you at all. You’ll be working for free.” Chad said, “I understand.” Chad pitched to Jason that he would come in everyday and work hard to add value. He would stay out of Jason’s way and only needed a short daily meeting with Jason. He would pick up any work Jason wanted him to do, and when he was adding value to the organization, then Jason could pay him accordingly.
Being about as crazy as Chad is (arguably crazier), Jason accepted this arrangement, and the men shook hands on it. Chad did just as he said. He came in every day. He worked late. He worked from home. He did any task that was lying around to be done, and he studied and learned voraciously. In his daily meetings with Jason, he asked rapid fire questions and pitched all kinds of opportunities for generating revenue (other services, ways to package services, etc.) as well as ways to improve operations. After Chad was beginning to manage projects, a compensation model was settled upon and the two men worked diligently together to continue to grow and shape RevenFlo. Chad eventually became partner in the business and now holds 15% of the company. Today, Chad’s primary role is Operations & Projects Manager of RevenFlo.
As Chad found his footing, the organization continued to evolve. Chad brought a whole new angle of passion and focus to managing work aggressively and effectively. He pushed for more value to be created for more customers and prospects. RevenFlo grew the amount of its service business clients, and grew the size and scope of the work. Also, came the introduction to the world of the Mid-Markets. With a reputation that Jason had been building, and a newly developed ability to execute grander work, the clients and opportunities kept getting bigger. Thanks to Chad, RevenFlo did not just “move on” from those local service business clients and into the Mid-Markets, but developed the internal infrastructure to serve them both, and serve them well.
In 2010, Jason presented an idea to business and government leaders of Rock Hill, SC. The idea was to create a workforce development program where RevenFlo would utilize students from York Technical College and Winthrop University to do web design/development and Internet marketing projects for non-profit and public sector organizations in the 16 county area. The project would serve as economic development for the City of Rock Hill, as workforce development for the students and the participating educational organization, and as a minor-leagues of sorts for RevenFlo. With the newly innovated model of Web Team, having and developing a culture of talent in and around RevenFlo was a critical component for success. With the initial support of Dr. Greg Rutherford (President of York Technical College) and then the eventual support of most business leaders in the city, The Hive was born as a pilot program collaboration between RevenFlo, York Technical College, and Winthrop University – with pilot support from Harry Dalton, Comporium Communications, and the City of Rock Hill. Learn more about The Hive.
The true innovation of RevenFlo is in Web Team – the knowledge worker team management model. We have built a system that can be scaled and applied to most any business or organization that is putting a serious investment towards being successful on the Web.
RevenFlo represents the convergence of the contracting knowledge economy of the creative web professional and the almost ubiquitous organizational need for the strategic use of the Internet. RevenFlo is the hinge, the first name in Web Team, a leader of the new services marketplace of Internet Communications Activity.