Ted and Rachael and I spent the better part of Wednesday working on different solutions and models for serving the small business. It was great to have Ted on the radio with me for Be Big Online at WRHI. We just cut loose. Ted’s hilarious. I called him the other day and said, “Dude, do you want to be on the radio with me tomorrow?” And he said, “What time do I need to be there?” He didn’t ask, what are we going to talk about, or what do you mean the radio? And he didn’t know about the show either. I had not yet mentioned it to him.
So, as he is coming into the organizatinon, most people would have brought this radio show up at a marketing meeting and decided that the integration of Ted into the radio show is important. So, then they would have had a meeting to discuss the integration of Ted into the show, and months later, we’d have ted on the show. That’s not the way things work around here. I just said, you want to be on? He said yes, and the next day he was on.
Granted, there’s mistakes and folly in haste but it’s compelling and viral and exciting and more. And here’s the key… IT’S HONEST. Don’t get me wrong, I’m not saying that brain dumps (like this blog post) are inherently more useful or better than well crafted messages. that’s not what I’m saying at all. Sometimes it takes diligent crafting to be honest. But many times, the process of creating a thing… a marketing plan, a design creative, etc. Is a process of creating something false and lifted from your real experience.
I do not question honesty once I understand it to be honest. Instead, I learn from it, for it is more real than the dirt around us.
