A lot of people come to our office and are interested in improved search engine presence.  Business owners want to be on the first page in a Google search.  Naturally there are other search engines but most people use Google when conducting a search.  If you are interested in how to increase your ranking outside of PPC activities, blogging is one of the best ways.

We have written about blogging and provided tips and info on content creation in more than one post.  This is not new information as much as it is important information.  The more relevant and timely content you publish, the greater your chances are of being “found”.   A blog allows you to add naturally occurring keyword infused pages.  Blogging also increases the potential for incoming links from high quality websites.

How a Blog Post Can Change Your Website

Blogging is a dynamic activity that allows you to make changes and updates to your site frequently.  A static website with eight pages of rarely updated information is passe’ and does ‘nt do squat to improve your ranking.  Letting go of a dinosaur static site is not a bad thing.  Lets assume you have three employees who can blog once a week about their area of expertise.  Within a year you will have a minimum of 156 additional indexed pages.  Each time a new post is added, an additional page is indexed with the search engine.  This moves you up organically and increases the probability that people will find you through keyword searches.  If you apply the law of probability, it is evident that you increase your chances with each content specific and keyword infused post.

You Blogging Gets Noticed

So you have the blogging software in place and committed staff members that publish regular content. Over time there are more indexed pages and you see your search engine presence improving.  Another added benefit?  Linking!  The more relevant and information you publish the greater the chance is that people will link to your site and share your blog posts.  Incoming links validate your site and the content you are posting.  Search engines link incoming links and reward you with better search engine visibility.

It is Important to Use Keywords and Key Terms

Be sure to blog with intention!  When you write be sure that you are sticking to topics and content that relate to your product, service, etc.  The more you integrate key words and key terms, the more likely it is that you will reach your desired audience.  Once you attract the right audience, the intention is that they will share the relevant and informative content you have posted.  The more targeted you are with your message, the better your results will be.

Incorporate the Blog Into Your Site

If you do not have an open source site with a blogging platform, you really need to take this into account.  If you want to improve search engine results for your main website, you need a call to action or directive that sends the reader to your regular site.  If possible, keep your blog on the same domain and provide links that encourage people to visit other portions of your site.  Above all else, keep it simple for your readers!

Contact RevenFlo if you would like to learn more about internet marketing, content marketing, open source platforms and any other web related questions you may have.