The Art of Content Design
Every Page is a Whole Experience
A potential patient or family member of a potential patient of Cardiac services doesn’t care about your Orthopedics page.
This phenomenon isn’t just true with medical services. It’s true with any page on the Internet. Someone who needs a divorce attorney doesn’t care about your personal injury legal services. Someone who’s HVAC is broken at home doesn’t care about your small business services.
Every page on your website is the core of the experience to the person who is interested in the content of that page. Each page should be designed with this in mind.