Is your website lonely? When is the last time you listened to what your website had to say? Did you talk to your website this month? You should be ashamed! JK. Most people haven’t gotten to this point yet. Asking your website questions will provide great insight about your web presence and help determine the value of your communication. Let’s take a look at how this conversation may play out.

Your website may say “people have been visiting me but they just don’t hang around for very long”. This may mean one of a few things, your website may be located in search results that don’t pertain to your business, your website may have navigation issues ( i.e. broken links, unintuitive page locations), or your content may not be “web ready” ( i.e. too much information, fonts that are too small for your customers).

Your site may also say “people really love gadget #1 and if you move this gadget to a more prominent place or promote this product in search that we can increase sales”. This may mean that you need to address keyword search terms, or write some blog posts describing the benefits of the widget or use SEO and PPC techniques to advertise on the web.

You can listen to your website through installing analytics on your site. This is a fairly easy solution that can be installed on the backend of your current site. You could run reports each week that give you traffic results. These reports can then lead you in making decisions about how you respond back to your site.

Let’s look at how you could talk to your website.

You could say, “Lets tell our customers that we are having a sale” or “I want to share information about the latest trade show I attended and show pictures of the new gadgets coming out” or “I want to add a new ‘widget’ to help my customers learn about my business”. Your website will then talk to your customers about this conversation. This added information will help your search rankings and add to the experience your customers have when they go to your site.

Here you may need help with simple maintenance on your site from a web team or some sites may have backend applications that allow you to make the changes yourself. Adding pages is not that expensive or complicated.

Without open dialog with your site the content becomes stale and you have no idea how your customers use your site. Today there are a great number of solutions to help small business in listening to what their website is saying. Analysis today provides vast amounts of data that can save you time and money while promoting your site. On the web today you also have many more options to help you talk to and through your website that allow your content to be up-to-date and relevant. With the advent of social and business