93% of your potential customers use the internet to research a solution before they make purchases. So if they can’t find your business online you’re missing out on a large piece of your potential market.
Question: When you’re seeking answers to your big and small questions, where do you turn most often? The Internet, you use it every day! Your computer at work, your phone or your laptop or tablet at home all provide you with the info you’re looking for.
Is it your company’s goal to be the answer to someone’s question, provide a service for their problem, or sell a product to fill their need? If your answer is a resounding “absolutely,” then web marketing is essential. If your business does not have a growing presence on the web, you are missing out on capturing your largest customer base.
This page is loaded with answers to “why” and “how to” build your Internet marketing presence. For those of you who like to be informed by the written word, this page will do the job. If you are like a growing population of internet users who prefer to watch a video, we got that too. If you are like some of us who prefer a little human interaction, we welcome your call, or simply complete the form to the right. We jump at opportunities to talk about our passion…helping your business achieve success through a customized, Web Team approach to Internet marketing.
Why Should You Use Revenflo – We Build Your Web Team Around Your Needs & Wants
Each organization uses the Internet in subtly different ways, but in the end we all want
Many of us want all of these. We seek growth in all aspects of what we are doing. The wonderful news is that these are predictably achievable. RevenFlo can provide growth to your organization with a powerful Internet Marketing program.
“I would not give a fig for the simplicity on this side of complexity, but I would give my life for the simplicity on the other side of complexity.” — Oliver Wendell Homes
People do everything. Success is not in technology or deliverables, but in people. The key elements of approaching the web effectively are strategy, management, and creative/technical collaboration.
RevenFlo provides strategy, execution, and delivery services for web marketing initiatives as well as for web design and development projects.
“The Solution is the TEAM… before it is the tools, the technologies, or anything else.” — Jason Broadwater
More simply, We are Your Web Team. We are your Internet Marketing department or specialized team for most any creative and technical web skills. People are your success. Activity and strategy and collaboration and measurement and communications, these are the energy that breeds growth.
To be successful in your Internet Marketing, you will need certain tools and methodologies. The specific technologies that you utilize may vary from business to business. And the emphasis you put on a certain tool or tactic will depend on your overall Internet Marketing Strategy.
Most cases, though, call for similar needs.
Understanding how these tools and tactics work together is the role of your web team, as we make strategic and tactical recommendations based on your overall marketing and growth objectives. We look forward to working through your needs with you. We look forward to creating your custom team of talent and skills. And we look forward to executing for you on a monthly basis.
The most important thing to know about a website is that successful websites are tools. This means that they exist to facilitate communications activity.
The website should look professional and should be designed in a brand appropriate fashion, of course. But also, the site should be designed and developed in a way that clearly and powerfully presents content in a fluid manner. For, it is the content that will come to be your true investment in Internet Marketing over time. The activity of generating, managing, and leveraging content is Internet Marketing.
The Internet is nothing but data and interface. Your website’s data is the content about your organization and idea marketplace. The interface is what people see on the screen.
A website interface provides the mechanism to engage with the content. Lots of valuable content and a simple interface are not mutually exclusive. Instead, they are truly complementary, and together they make a powerful website.
Ease of use is critical for any interface. This not only applies to your website from your customer’s point of view, but also from the administrator’s point of view. Who will manage the site and the site’s content? The easier it is for that person to manage the content effectively, the more bang you will get from your buck over time.
The Internet is basically a system to create, share, engage with, interact with, and respond to content – textual content, visual content, video content, and audio content.
Whether you are creating an advertisement, a vlog, an article, or a page describing a service or an organization, you will always be concerned with the purpose, the production, and the performance of content.
To be successful on the Internet, your organization will need an evolving content strategy and the capacity and workflow to generate consistent, quality content that is meaningful to your customers, prospects, network, and community.
Content is not king; it’s the people! Watch this video:
We must drive traffic to your website. Then we can track the behavior of those visitors and understand if the website is working the way it is supposed to be working. Is it communicating the right message? Is it driving people to take a desirable action? If not, we will examine a number of items. First of all, are these the right people that we are driving to the site? If so, what is the site not doing well or lacking? We will need to experiment and try to affect positive change in the trackable numbers (forms submitted, calls made, documents downloaded, etc.).
A web traffic programs often consists of Search Engine Optimization (SEO) – which essentially is content publishing and link building – as well as social media posting and sharing. We also find paid advertising very useful in web traffic programs.
An online advertising program is quite useful for most businesses these days. We conduct advertising in search engines, such as Google’s powerful Pay-Per-Click program, as well as in social spaces, such as LinkedIn and Facebook. We also utilize display advertising networks and innovative tools such as remarketing, which is the ability to show someone your ads after they leave your website.
Anything we do for you needs to be tracked to see if the activity is producing a change in behavior from your clients, prospects, network, and community. Those who engage with you online are taking certain actions or not taking certain actions. We need to define what we want them to do, then we need to affect changes in your web content and interface and advertising to achieve those outcomes at percentages that create a justifiable return on investment.
You will find that the true cost, investment, opportunity, and challenge in Internet Marketing is strategic, managed human activity. The only other real cost is in paid advertising. Most of the technologies are free or low cost. It’s simply about having an effective team to get the flow working and generating a desirable and justifiable return on investment.
RevenFlo is an innovator in Web Team contracting and strategic management of skilled web workers.
We help organizations in web-based communications initiatives. We help define Internet Marketing and Communications’ goals, objectives, projects, and programs. We organize the necessary team, tools, and methodologies. We strategically manage the execution and delivery of the project/program.
We work in both scope-defined projects (such as developing a website or app) as well as on cyclical marketing initiatives (such as SEO, Content Marketing, Social Media Management, and Paid Placement Management).
A web team is the true solution for any needs in Internet Marketing & Communications.
We hope you will contact us to learn more about how we can serve you. Thanks!
Jason Broadwater, founder and president of RevenFlo, explains the Web Team model as an innovative, human-centric solution to Internet Marketing and Web Design & Development for organizations of all sizes.
