The Internet is a Content Delivery System and an interaction interface. The experience of the user is created through content. The subject matter with which he or she engages is presented through content. Even the interactivity afforded the user is communicated visually through content.
Actually, there is nothing on your screen but content. And as you navigate the web, you are seeking content that interests you or satisfies your motivation for searching. Be it an article, a post, a page, an info-graphic, a video, or a song – it is content. And the nature of that content defines your experience and the value of being online and engaging with a website or organization.
