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Internet Marketing for Ancon Expeditions of PanamaRevenFlo offers services in Web Video in the context of strategic marketing initiatives. If we are sent footage, or if we shoot it ourselves for local projects – either way we then can edit, organize, publish, and distribute that content throughout the Internet in a strategic, activity-driven method. The purpose of such work is not to necessarily create some thing (a specific deliverable), but instead to use communications to grow presence and generate engagement from stakeholders.
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A nutshell video is about you and your organization. The purpose of the video is to allow your clients/prospects/audience to get to know you and your organization quickly – to pull back the curtain and present you in an accessible, authentic manner. These videos are very powerful for creating a level of trust quickly, as people have a chance to see you for who you really are.
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Another kind of video, aside from the nutshell video, is the topic-specific video. In these videos, we ask the content expert or knowledge source of an organization to speak on a specific topic. A financial advisor may speak on the importance of balance in a portfolio, or the attorney may speak on what to expect at a first appointment. We find that any organization we work with has identified specific topics of interest about which their prospects/clients need or appreciate more information and education.
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The nutshell video and topic videos are our most popular kinds of videos, but we find all kinds of uses for Web Video, including:
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Video opens the curtain. Video allows you to build trust with your clients / customers / prospects. When you watch one of our videos, you feel as if you know the people behind the organization. This goes a long way to starting the relationship. It’s these relationships that are your business.
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