BANKRUPTCY ATTORNEY LAUNCHES UPDATED WEBSITE DESIGN

Rock Hill, SC August 2010-Showell Blades has been practicing bankruptcy law since 1990 and serves the greater York, SC area.  His new website features a lot of educational information about bankruptcy as well as a blog that Showell updates regularly.

Showell had worked with RevenFlo on a web build in 2006 and approached us earlier this year, interested in making some site changes and integrating Search Engine Optimization (SEO) into his internet strategy. We had developed Showell’s site in Wordpress, this made it easy to upgrade the technology and redesign the site by applying a new theme.

RevenFlo conducted keyword and search traffic research and optimized the content on his site. Another important step was to to re-architect Showell’s site based on data analysis.  RevenFlo reviewed data collected from Showell’s site to make changes that align with the visitor behavior analyzed from 2006 to the present.  The changes resulted in a new, better performing site with appropriate optimization.

The next step is to continued link building and a content marketing campaign to affect search and traffic.  The objective is to improve Showell’s organic search engine presence through a targeted monthly web marketing program managed by RevenFlo. The combination of Showell’s vision and RevenFlo’s execution has resulted in an intuitive and educational website that is search engine friendly.  Showell is better positioned to reach prospects and educate people on the nuances of bankruptcy and RevenFlo continues to serve a satisfied client.

ABOUT REVENFLO

RevenFlo is an Internet Marketing Company located in Old Town Rock Hill, SC. We provide services to Enterprise, Small Business and e-Commerce clients.  Our expertise lends to website development, website design, internet marketing, email marketing, content creation and search engine optimization.

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Perhaps you read the articles we post about blogging and content creation.  There are a lot of good tips and guidelines for generating good content that people will share.  In some cases, content creators follow the guidelines and advice from all the pros but fail to get any comments or sharing from readers.  There are several reasons that your content could be failing to generate the buzz you were hoping for.

Outdated Web Design

If your website is outdated or looks outdated, you will not build trust.  If the design on your site is not current and appealing you will struggle to build credibility.  People will not be inclined to share information that is on a website that looks questionable.  As you begin to blog and publish more content, be sure that your site looks current and reflects your brand.

Product Heavy Content

If you are writing about your product and singing it’s praises then you are on the wrong track.  In most cases, people do not care about the product.  Instead, people care about having their problems solved, getting answers to questions and learning more bout a particular topic.  People are far more inclined to share a solution or the answer to a question.

Sterile Content

Now if you just start posting information and addressing common questions, that can be unappealing as well.  It is important to inject your personality into your content.  The more you write the more comfortable you will be.  If you have a great sense of humor then let it show from time to time.  People want information but everyone enjoys a good laugh of a personal anecdote.

Did You Tell Anyone?

How did you promote your content?  Sis you share it with social networking sites, clients, friends, etc?  Many people neglect to promote their content and wonder why they do not get a better response.  You have to network in life and that applies to your online content as well.  Take a look at your connections and where you spend your time online and create a list of people and sites that you should be sharing with.

And Now You Know

As with anything in life, it takes time and commitment to build a following.  Pay attention to your audience and take note of what posts they seem to enjoy and share the most.  Work hard, be authentic and post regularly.  There is great benefit to building an online community that will follow your blog and share your posts.  It increases your brand awareness and ultimately could lead to revenue.  Is there something we forgot to mention?  Share with us please!

Overview

• Client: Showell Blades, Bankruptcy Attorney
• Services: strategy, design, development, keyword research, SEO, link building

About Showell Blades

Showell Blades earned his law degree from the University of South Carolina in 1986. He has practiced bankruptcy law since 1990, and has been handling bankruptcy matters since 1986.

Showell is a member of the South Carolina Bankruptcy Law Association (former board member), the National Association of Consumer Bankruptcy Attorneys (current SC representative), the American Bankruptcy Institute, and the Bankruptcy Section of the NC Bar Association.

Showell is licensed to practice in the bankruptcy, federal district and state courts in South Carolina and North Carolina, as well as the Fourth Circuit Court of Appeals. He regularly files bankruptcy cases in the District of South Carolina and the Western District of North Carolina.

Showell has attended approximately 12 or more hours per year of bankruptcy-related seminars each year for the last 20 years.  He has filed thousands of bankruptcies for Fort Mill, Rock Hill, Clover, Tega Cay, Lancaster, Chester and Charlotte residents for 24 years.

Nature of the Situation

Showell had worked with RevenFlo on a web build in 2006 and approached us earlier this year, interested in making some site changes and integrating Search Engine Optimization (SEO) into his internet strategy. We had developed Showell’s site in Wordpress, thus it was easy to upgrade the technology and redesign the site simply by designing a new theme.

We conducted the relevant keyword and search traffic research and optimized the content on his site. Another important step was to to re-architect Showell’s site based on data analysis (as we have been tracking traffic and visitor behavior on his site since 2006).

We have been able to take the data collected from his site to make changes that align with the visitor behavior we analyzed from 2006 to the present.  The changes resulted in a new, better performing site with appropriate optimization.  The next step is to continued link building and a content marketing campaign to affect search and traffic.  The objective is to improve Showell’s organic search engine presence through a targeted monthly web marketing program managed by RevenFlo.

If you are interested in learning more about our practices and methodologies feel free to email us at info@revenflo.com or call 803.328.6033.

A lot of people come to our office and are interested in improved search engine presence.  Business owners want to be on the first page in a Google search.  Naturally there are other search engines but most people use Google when conducting a search.  If you are interested in how to increase your ranking outside of PPC activities, blogging is one of the best ways.

We have written about blogging and provided tips and info on content creation in more than one post.  This is not new information as much as it is important information.  The more relevant and timely content you publish, the greater your chances are of being “found”.   A blog allows you to add naturally occurring keyword infused pages.  Blogging also increases the potential for incoming links from high quality websites.

How a Blog Post Can Change Your Website

Blogging is a dynamic activity that allows you to make changes and updates to your site frequently.  A static website with eight pages of rarely updated information is passe’ and does ‘nt do squat to improve your ranking.  Letting go of a dinosaur static site is not a bad thing.  Lets assume you have three employees who can blog once a week about their area of expertise.  Within a year you will have a minimum of 156 additional indexed pages.  Each time a new post is added, an additional page is indexed with the search engine.  This moves you up organically and increases the probability that people will find you through keyword searches.  If you apply the law of probability, it is evident that you increase your chances with each content specific and keyword infused post.

You Blogging Gets Noticed

So you have the blogging software in place and committed staff members that publish regular content. Over time there are more indexed pages and you see your search engine presence improving.  Another added benefit?  Linking!  The more relevant and information you publish the greater the chance is that people will link to your site and share your blog posts.  Incoming links validate your site and the content you are posting.  Search engines link incoming links and reward you with better search engine visibility.

It is Important to Use Keywords and Key Terms

Be sure to blog with intention!  When you write be sure that you are sticking to topics and content that relate to your product, service, etc.  The more you integrate key words and key terms, the more likely it is that you will reach your desired audience.  Once you attract the right audience, the intention is that they will share the relevant and informative content you have posted.  The more targeted you are with your message, the better your results will be.

Incorporate the Blog Into Your Site

If you do not have an open source site with a blogging platform, you really need to take this into account.  If you want to improve search engine results for your main website, you need a call to action or directive that sends the reader to your regular site.  If possible, keep your blog on the same domain and provide links that encourage people to visit other portions of your site.  Above all else, keep it simple for your readers!

Contact RevenFlo if you would like to learn more about internet marketing, content marketing, open source platforms and any other web related questions you may have.

Anyone Can Publish Content

The advent of blogs makes it possible for anyone to establish a site and publish their content.  Prior to the internet and blogging, people did not have the ability to reach a potentially global audience.  This puts the everyday person in a powerful position.  Blogging is a powerful tool that can generate a person or a product a lot of publicity and followers.

A Blog Can Power Your Entire Site

Companies and individuals are quickly discovering that blogging software is a good thing to have.  When you use open source blogging software, you can easily makes updates and changes to your website.  It is fairly common to have a blog incorporated into your site.  The trend seems to be shifting towards using WordPress or similar blogging software to build an entire website.

It is Easier to Build and Maintain a Website These Days

WordPress is leveling the playing field.  The ease of use offered by WordPress means almost anyone can launch their own site.  Keep in mind, there are benefits to hiring a designer and executing a well designed website.  You will want professionals designing your site and developing it for you.  WordPress offers functionality that will allow YOU to update and maintain the site moving forward.  This was not an option in the past.

Comment and Share!

The very nature of a blog is to be commented on and shared.  This makes websites more dynamic and engaging and encourages individuals to interact with companies.  There is a lot of benefit in this for companies and individuals.  Companies are no longer removed from consumers and are more likely to interact.  Consumers on the other hand have a new found “voice”.

Websites Can Do More

The open source platform that WordPress operates in has changed the functionality of websites.  The ability to update content frequently allows you to exercise greater control over your message.  The sharing and commenting aspect fosters communication and builds a community around your brand and/or company.  You can center your content around key words and phrases to achieve organic search engine optimization.  You now have a dynamic website that you can utilize to spread your message and grow your business.

Blog Away!

The advent of blogging has changed the internet, how people communicate via the web and what people expect from websites.  If you are not already blogging you may want to create a plan and get started.  If you are interested in an updated website and would like to learn more about WordPress and other open source platforms, contact RevenFlo today.