Google Analytics: 7 New Features
Google recently added powerful new features to your Google Analytics account. Just in time for Christmas, Google gives us a great gift. Revenflo uses Google Analytics to track visitor interaction and collect data so we can make the changes to your website that are necessary to accomplish your goals. These seven new features will enable us to drill down to the data even further & quicker to provide greater insights, create deeper customizations, do more advanced analysis AND track more mobile marketing!
Just to gush for a second, the analytics reports are great. Businesses were paying thousands of dollars for similar reports just a few years ago and now they are completely free thanks to Google. It will cost a little to hook it up to your site but after that you have access to the data 24/7 through your analytics dashboard. Where Revenflo adds value to you is through the process of evaluating the details with you. So here is a brief outline of the new features.
Custom Alerts: As the subpart of “Intelligence” tab, custom alerts monitors data patterns over daily, weekly and monthly periods. Significant changes in data trends and insights you may not have noticed surface directly in your account. You can create your own Custom Alerts that monitor your selection of dimensions and metrics that can be sent by email or displayed in the Intelligence reports.
Expanded Goals – 20 Goals Per profile: Now you can track even more conversions by creating up to 20 goals per profile. Measure user engagement and branding success on the site with Time on Site and Pages per Visit goals.
Expanded Mobile Reporting: Google Analytics has expanded support for mobile websites and tracking for iPhone & Android mobile applications tracking. Adding server side code to your PHP, JSP, PERL, or ASPX mobile websites enables you to track non-Java-Script enabled phones. You’ll also be able to see breakout data on mobile devices and carriers in the new Mobile reports in the Visitors section.
Unique Visitors Metric: Now you know the exact number of unique visitors in your Custom Report or Advanced Segments. You can select Unique Visitors as a metric against any dimensions in Google Analytics.
Advanced Analysis Features: Dive deeper into your data with Pivoting, Secondary Dimensions, and Advanced Table Filtering features. These combined features enable you to perform in-depth, on the fly data analysis within your account.
Share Advanced Segments and Custom Report Templates: Share the URL link for an Advanced Segment or Custom Report with anyone who has an Analytics account. Wow! Cool feature. Sharing the link will automatically import the pre-formatted template into the person’s account. Ability to share or hide your Advanced Segments and Custom Reports by profile is also available.
Multiple Custom Variables: Custom variables provide the power and flexibility to customize Google Analytics to collect the unique site usage data most important to your business. Define and track visitors according to visitor attributes (member vs. non-member), session attributes (signed in or signed out), and by page-level attributes (viewed Sports section). Use custom variables to classify any number of interactions and behaviors on your site.