About Peoples First Insurance

Since 1906, Peoples First has  served the York County community for all their insurance needs. They rely on their clients to spread the word about their positive experiences and most of their new clients find out about Peoples First  from community referrals.   Peoples First is recognized as one of York County’s most prominent independent insurance agencies.  You will often find their agents involved in local business events, participating in community fundraisers.

As an independent insurance agency, People’s First can search the insurance markets for the perfect policy to meet their clients’ needs. Their staff works for clients as opposed to an insurance company.  Peoples First’s goal is to match you with the right policy.  By blending the personal service of a small agency with the reputation and strength of the world’s leading insurance providers, they can provide a “best of both worlds” approach to  clients’ insurance needs. You can get the best options from a variety of companies while enjoying a single point of contact for your entire insurance portfolio.

Nature of the Situation

Peoples First has a strong customer base and an established online presence VISIT SITE.  They approached RevenFlo desiring to grow their presence in the marketplace, inspire contacts and facilitate relationships for existing clients as well as prospects.  In addition to creating a user experience, they wanted to:

• increase visitors to the site
• increase search engine presence
• better social media positioning
• increase prospects
• attract more informed prospects

Nature of the Solution

We assisted Peoples First in a web build previously.  We approached this project as an redesign and redevelopment of the existing site.   We wanted to upgrade the existing site, create a more comprehensive user platform, enhance the user experience and dovetail the launch with a web marketing program.

We redeveloped the commercial and benefits content of the site to make people aware of the comprehensive services the Peoples provides.  In addition to content, we created portals to insurance carriers that Peoples First works with.  In addition to the content development, we added a “Get a Quote” form to assist in capturing prospect information.  We essentially added to the user experience of the site while making it a more robust and Web 2.0.  The site now offers greater value to prospects and clients.

Web Strategy and Planning

RevenFlo offered a strategy to redevelop and launch an upgraded open source technology web site that would promote the brand and position them as the leader in personalized and local insurance providers.

Web Design and Development

We designed an easily navigable site that outlines the variety of services Peoples First is able to provide.  The site accommodates education marketing and promotional marketing as well, allowing Peoples First to post updates on industry news as well as carrier updates.  The site speaks to the variety of services they offer as well as the professionalism that

Web Marketing Management

We launched a web marketing initiative that has a primary focus on positioning Peoples First in top search engine results for the market place they serve.  Peoples First has a lengthy history with the community and wants a web presence that rivals their word of mouth presence.  The next phase is to segue into the social media foray and to cross promote Peoples First with their website and selected social media outlets.

Web Maintenance and Training

We provide maintenance work for Peoples First on an as needed basis.  We are able to assist them with any update or changes they would like made to the site per their request.  In addition to maintenance we provided training to Peoples First staff on how to utilize the open source technology and how to yield the greatest results from an SEO and web marketing standpoint.

Summary

Peoples First has an enhanced web presence.  They are performing in search engine results and we look forward to seeing their continued growth and success.  Thank you for your business Peoples First.  If anyone is interested in learning more about our practices and methodologies feel free to email us at info@revenflo.com or call 803.328.6033.