In his recent Lunch and Learn seminar, Jason Broadwater, RevenFlo Web Team President, presented time saving solutions to creating original Internet Marketing Content for the Financial Services Industry. Due to electronic advertising compliance regulations, monitored by organizations such as the FINRA, SEC and SRO, the time involved in creating authentic website content can be prohibitive for financial services companies. It is much less time consuming for them to subscribe to financial libraries where pre-approved financial content is readily available. The problem with this method, as Jason Broadwater explained, is that this type of content is duplicate material, and “duplicate material on your company’s website has a negative effect on SEO” (Search Engine Optimization).
Content Marketing for the Internet should be designed to do just that —market your business on the Internet. Ranking high in search, appearing on page one preferably as the first or second listing, requires original content. Account Managers at RevenFlo work closely with Compliance Representatives to ensure Content Marketing material including Web Video—a powerful Internet Marketing medium—is compliance ready. Once RevenFlo writers and/or videographers have completed their work, compliance approval turn around time is generally within 24 hours. The end result is authentic content designed to re-enforce branding and showcase the nuances of the financial institute for which it was created. Thus, making excellent use of SEO and greatly enhancing Internet Marketing Strategies overall!
Future Lunch and Learn seminars will be posted at revenflo.com. Jason Broadwater is a keynote speaker on Internet Marketing Strategies for a variety of organizations. For more information regarding speaking engagements, visit JasonBroadwater.com