Wikipedia SEO definition:
Search engine optimization (SEO)
is the process of improving the visibility of a website in search engines via the “natural” or un-paid (“organic” or “algorithmic”) search results. Other forms of search engine marketing (SEM) target paid listings. ………SEO considers how search engines work and what people search for. Optimizing a website may involve editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.
The world is smaller than ever. Niche travel agencies, vacation organizers, and tour operators have an opportunity through the Internet to have global presence and reach for their focus areas. The days of purchasing an ad and hoping people see it and engage with it are gone. In today’s Internet driven world, we can put you in front of those people who are looking for what you offer, people who are demonstrating an immediate interest by actively searching for vacations, tours, and getaways specific to your niche. We can also interject your offer into conversations where it is welcome and interesting and happening live with real, qualified prospects from all over the globe.
Web Analytics provides detailed tracking of the progress from your dollars invested in marketing. We once relied on ads in the magazines that may or may not be seen or opened, ads that may or may not generate views or interest in your offer. There was just no way of knowing who looked at the ad if anyone, and what action it may have prompted them to take. With Internet Marketing, we can see which keyterms you are showing up for, which keyterms are bringing you visitors, which visitors are engaging with your content, and which visitors are converting to contacts. Tracking is a critical component of investing, and the Internet offers unparalleled ability to do so.
We offer monthly budgeted Internet Marketing Programs and Packages for Travel, Tour, and Vacation agencies all over the globe. With a reasonable budget, you can see your agency’s presence on the Internet radically improve.