To rebrand or to not rebrand? That is the real question, especially for businesses and companies that are seeing a decline in growth, sales and/or “buzz.”
Rebranding can be a long and drawn-out process; however, if you follow these tips then you might just have a smooth and painless experience.
Gain staff support
If your staff is on board with the rebrand and they truly believe that they can deliver what the company is promising, then they will likely convey their positivity to consumers. If they are not on board, then it could be the opposite. You want everyone to be on the same page.
Consistency. Consistency. Consistency.
Saying one thing to your employees plus telling your customers something else equals disaster. You want to ensure you can maintain consistency through all levels on the totem pole. This will create happy employees and happy consumers.
Introduce the rebrand
You have worked hard to get to the introduction point and this can be the most exciting time, but you still have to be careful in how you go about the introduction. You should introduce the rebrand to consumers and not only show and explain it to them, but also ask for their thoughts and opinions.
These are only a couple of key points to look at when making a rebrand decision; however, they are also very important and should not be forgotten.