About Custom Paper Tube

Custom Paper Tube (CPT) has nearly six decades of combined experience in every aspect of the paper tube industry.  They began production in 1990 in a small rented building in York SC, with a single spiral paper tube winder and one piece of converting equipment.  Within four years, they moved into their our own building in 1994 and, after several expansions, proudly serve the Southeast US from a 75,000 square foot manufacturing facility.  The South Carolina plant manufactures a complete line of paper tubes and ships regionally to the Carolinas, Georgia, Tennessee, Alabama, Virginia, Mississippi and Florida.

More recently, Custom Paper Tube expanded its operations to Arlington TX.  Custom Paper Tube Southwest, Inc. consists of a 50,000 square foot plant in the heart of the Dallas Fort-Worth metroplex. This location offers the complete line of paper tube products and ships regionally to Custom Paper Tube has made a rock-solid commitment to superior service at every step of your customer experience.  From ordering to delivery, they will not be beat on service!

Nature of the Situation

Custom Paper Tube had the industry expertise and the customer base but were lacking a web presence.  They came to RevenFlo as a referral and wanted to build a site that highlighted their customer service as well as their varied product range.  In addition to a site that spoke to their experience, they wanted to achieve a few other things:

• Perform well in search engines
• Equipped to work with the new web (rss, social media plugins, etc)
• A presence that adds equity to the brand through clear and compelling messaging
• online platform to assist in converting prospects into clients
• Offers a fresh Web 2.0 feel

Nature of the Solution

RevenFlo approached this web build as an operational solution.  CPT will be using the site to generate activity and communicate with prospects.  With that being said, we wanted to build a site that offered the ability to leverage SEO, social media, content updates and allowed administrative control for content marketing and communications.  We also needed to build a site that offered the ability to engage with prospects.

Web Strategy and Planning

RevenFlo offered a strategy to build a site in WordPress that would offer the functionality as well as the SEO optimization that Custom Paper Tube desired.  We developed a strategy document that encompassed how we would gather information, design a site that offered the aesthetics and functionality that CPT was seeking as well as allow them to showcase their products and communicate effectively with prospects and clients.

Web Design and Development

We designed an easily navigable site that web savvy users have come to expect.  The site educates consumers on the products and services that CPT provides.  It offers the ability to integrate promotional marketing and update content and .  The site speaks to the variety of services they offer as well as the regions that CPT is able to service.  We worked to ensure intuitive navigation for first time and returning visitors.   Go to the site and check out the results!

Web Marketing Management

We look forward to working with CPT on their additional site as well as their selected social media outlets.  As we move forward and the objective is to consistently grow CPT’s online presence and their organic search engine rankings.

Web Maintenance and Training

We provide maintenance work for Custom Paper Tube on an as needed basis.  We are able to assist them with any update or changes they would like made to the site per their request.  In addition to maintenance we provided training to staff on how to utilize the open source technology and how to yield the greatest results from an SEO and web marketing standpoint.

Summary

CPT now has another means of attracting prospects, promoting their brand and communicating with clients.  The WordPress site allows for administrative abilities to update content and industry information as needed.  The social media, SEO, and SEM possibilities are only limited by CPT’s imagination.  We look forward to the completion of their second site as well as a long working relationship with them.

If anyone is interested in learning more about our practices and methodologies feel free to email us at info@revenflo.com or call 803.328.6033.