For Charlotte based businesses and organizations, Web Presence is critical. If you have anything valuable to offer, then you need more people in the Charlotte marketplace to see it. More of the right people, that is. Search engines and social media have never been as important as they are today, and they will be more important tomorrow. There is not a single medium of advertising that is more valuable than these two. Consumers understand their options, their marketplaces, and their preferences through digital media, and digital media is dominated by search and social experiences.
We believe that adding value is the purpose of an organization’s existence. The business that serves, profits. The same is true online. If you are not planning on adding value through your website and web presence, then why invest in introducing it to more people? Thus, we start with the notion of adding value. What can you add to the web that is valuable to your target audience and community? Once you discover that, then get busy creating that content and bringing that value to the table. Only then, do we employ specific tactics to increase your presence on the web to your target audience. Therefore, we strongly suggest content design as a parallel activity to investing in increasing your quality traffic.