What is Full-Service Internet Marketing?

Full-Service Internet Marketing means that we meet you at your business goals. Your goals may be to increase your revenue, increase your market share, or grow your brand in a community or industry. With Full-Service Internet Marketing, we take it from there. We define Internet Marketing Strategy. We execute the appropriate Internet Marketing Tactics. And we deliver Internet Marketing Executive Reports. We function as your Internet Marketing Department. Thus, we need a budget, a boss, and accountability based on our contribution to the stated business goals.

What Kinds of Work Will this Effort Entail?

Internet Marketing can include Content Design and Generation, Search Engine Optimization, Online Advertising Management, Web Design, Web Development, Videography, Photography, Social Media Engagement, Data Analysis, and more. The key is to conduct activity in a strategic manner never losing site of the business goals that justify the work in the first place.

We have four categories in which we work in the context of a Full-Service Internet Marketing program:

• Presence – Where are you showing up on the web?
• Traffic – How many folks are we bringing to you on the web?
• Behavior – What are these people doing when they come to you on the web?
• Conversion – Who is taking the defined desired actions (contacts, downloads, etc.)?

Each month, we examine where our focus needs to be in these four categories. For example, if your website is not converting, then you don’t need to put more resources into increasing traffic. Therefore, Search Engine Optimization may not be our focus yet. Instead, we may need to make some changes to the website to improve the conversion rate. But, if your website is converting then let’s get more people to it. Maybe we need search optimization, or maybe we do some online advertising, or maybe both. Understanding when to put your resources where is the first step. Executing tactics and delivering completed tasks follows suit.

The Process of Full-Service Internet Marketing

We believe in making your Internet Marketing solution simple. In fact, only in its simplicity is it a solution to begin with. Yet, the technologies and methodologies and software and skills of Internet Marketing are complex and quickly evolving.

We make it simple through process. We meet with you or your designated representative each month. At that meeting, we go over:

• What we did last month
• The analytics (measurement of progress against your objectives)
• What we plan to do next month

Each month, we explore how the execution of tasks, as defined by strategy, are ultimately affecting larger goals and objectives. We adjust where needed, and we lay out our plan moving forward. These meetings allow us the opportunity to be accountable for getting our work completed on-time and with appropriate quality. They also allow for your input and feedback. And best of all, they keep us focused on the reason why we are doing this in the first place – the stated business goals.