Necessity #1: A Real Commitment [from Web Marketing Nine]

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Web Marketing Nine:
Nine Necessities of Web Marketing for Service Businesses and Organizations
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It’s gonna take time. It’s gonna take money. (Just like the George Harrison song from the 80’s.) If you are not willing to give both, then you don’t need to bother with investing in the Web. Return comes from investment.

Many Web programs stall during the site build, which means you have run out of gas before you even have a website up online. Many more stall after the site is launched. Many clients don’t make the time or the commitment to keep the pedal to the floor and really generate some positive results.

In terms of money, you get what you pay for to a large degree. You must invest in a quality website, and then you must invest in ongoing efforts to generate and track healthy return on your investment.

If you are not willing to participate with time and money, then just don’t even get started. That’s not an indictment. It’s just the frank truth. Just wait until you are ready. That being said, there are stair steps and pathways, of course – creative solutions.