Branding, Content, and Marketing for

Musical Instrument
Brands, Makers, Manufacturers

BRANDING

Develop and grow
your brands.

CONTENT

Create extraordinary
strategic content.

MARKETING

Drive sales with
online marketing.

Branding

Your brand is your identity. Do your desired consumers know your brand? Do they know your products? Are they positive, negative, or neutral? How well do they understand your offering and specific value? How present are you in their lives? How many people want one of your products currently?

We are working with an extraordinary new product called Chord Board. We developed the brand, including the value proposition and market positioning. We designed the marketing material to take the product to NAMM, and we have manage a low-cost social media campaign to slowly gain some market awareness and BETA signups as we move toward the launch of the first Chord Board product (an IOS app).

Content

We create extraordinary content for musical instrument brands and products. We develop the strategic goals and objectives. We design and produce live action events for subject material. We produce videos, photos, imagery, and textual content for posting on websites and in social media. And, we develop ad creative for online advertising campaigns.

Marketing

We design, implement, and manage online marketing campaigns.

REACH

How many people encounter your brands and your products?

ENGAGEMENT

Do they engage with the content that you put before them?

TRAFFIC

Do they click and come to your web properties / profiles?

CONVERSION

Do they purchase?

Case Studies

Musical Instrument Marketing

Santa Cruz Guitar Company

Content Production for a Legendary Boutique Guitar Maker

The Local Pickup

Creating an Online Guitar Store with Drop-Ship from the Manufacturer

Executive Seven

  1. Make a great instrument.
  2. Develop a great brand.
  3. Create compelling content.
  4. Publish content online effectively.
  5. Engage with your audience.
  6. Offer easy and fun shopping.
  7. Provide great customer service.