Perhaps you read the articles we post about blogging and content creation.  There are a lot of good tips and guidelines for generating good content that people will share.  In some cases, content creators follow the guidelines and advice from all the pros but fail to get any comments or sharing from readers.  There are several reasons that your content could be failing to generate the buzz you were hoping for.

Outdated Web Design

If your website is outdated or looks outdated, you will not build trust.  If the design on your site is not current and appealing you will struggle to build credibility.  People will not be inclined to share information that is on a website that looks questionable.  As you begin to blog and publish more content, be sure that your site looks current and reflects your brand.

Product Heavy Content

If you are writing about your product and singing it’s praises then you are on the wrong track.  In most cases, people do not care about the product.  Instead, people care about having their problems solved, getting answers to questions and learning more bout a particular topic.  People are far more inclined to share a solution or the answer to a question.

Sterile Content

Now if you just start posting information and addressing common questions, that can be unappealing as well.  It is important to inject your personality into your content.  The more you write the more comfortable you will be.  If you have a great sense of humor then let it show from time to time.  People want information but everyone enjoys a good laugh of a personal anecdote.

Did You Tell Anyone?

How did you promote your content?  Sis you share it with social networking sites, clients, friends, etc?  Many people neglect to promote their content and wonder why they do not get a better response.  You have to network in life and that applies to your online content as well.  Take a look at your connections and where you spend your time online and create a list of people and sites that you should be sharing with.

And Now You Know

As with anything in life, it takes time and commitment to build a following.  Pay attention to your audience and take note of what posts they seem to enjoy and share the most.  Work hard, be authentic and post regularly.  There is great benefit to building an online community that will follow your blog and share your posts.  It increases your brand awareness and ultimately could lead to revenue.  Is there something we forgot to mention?  Share with us please!