Consumer Products Wholesale and Retail Marketing

Before a shopper can set a product on the check-out at the grocery store a lot has to align and happen. From product design to manufacturing to distribution to product shelving. There are negotiations and operations all along the way.

What role does the Internet play in this process?

1. Product designers learn of needs through the Internet.
2. Consumers discover brands and products through the Internet.
3. Manufacturers are selected through the Internet.
4. Brokers market themselves through the Internet.
5. Brokers market their products through the Internet.
6. Orders are placed through the Internet.
7. Deliveries are confirmed through the Internet.
8. Products are marketed from the shelves through the Internet.
9. Consumers give feedback about the products through the Internet.

The lesson here is the the Internet is ubiquitous. It’s not a question of whether or not your company will use the Internet. It is a question of how effectively will your company use the Internet.