As a part of our work with Springs Creative, we were recently tasked with providing a meaningful strategy for them to take advantage of Pinterest. Though they distribute to companies like JoAnn’s, Hobby Lobby, and Hancock Fabrics and often don’t have a direct relationship with those customers, they stand to gain a lot by involving themselves in the DIY and crafting community that those customers are a part of. Inspiring and engaging with that population will help to improve brand recognition and only further position them as a global leader for innovation in textiles.
We created a blog to house project tutorials and photos they’ve compiled, and established some basic Pinterest boards centered around crafting occasions and the brands that Springs Creative carries. From there Springs can share original content from their blog or engage with and share the content of other industry leaders and influencers, creating a connected community of inspiration.
