Search Engine Optimization remains a growing buzzword. Pay-Per-Click has entered the common vocabulary, as well. But what of these for your organization? Being first sounds nice, but understanding the value of what you hire someone to do for you is not easy. That’s why SEO services, in our opinion, should be tied to some kind of defined return. This is not to discount more subjective value of market presence and leadership in a community, but just to say that measurable results help define the value of the service you are buying.