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Internet Marketing for Lawyers, Attorneys

Lawyers have specific needs in approaching a local marketplace. A law firm’s use of the Internet must adhere to guidelines of the profession, while differentiating the firm and its attorneys in a compelling, effective way.

Internet Marketing As Enhancement Of Referrals And Network

“RevenFlo developed a website/solution that allowed us to give potential clients and clients a resource to which they can turn to answer many basic questions, thus keeping my staff and me focused on real problems and work instead of having us be mere information-givers; not to replace us, but to help us.” — L. Showell Blades, Attorney at Law

Attorneys know that the referral will always be king. The referral is the lawyer’s best prospect, an attorney’s best lead, and that will never change. Yet, people qualify even direct referrals through the web. They do their homework on the Internet. They visit your website to check you out. They Google their desired solution and understand the marketplace by interpreting the results Google provides them. They research their need, and they educate themselves with content on the web. This is no fad. It is a fundamental shift in the consumer marketplace.

Even the straight referral now often comes in an online method – by email, on LinkedIn, on Facebook, on a review site, etc. Many consumers use the Internet as well as, or instead of, the yellow pages. They use the Internet after seeing a commercial on TV, after seeing a billboard 100 times. They use the Internet instead of the phone and instead of the pen. The Internet is ubiquitous, and being present in the search spaces with a professional appearance and something meaningful to say is not just a good idea. It is critical to success in today’s marketplace.

Technologies and Methodologies Can Be Overwhelming

“RevenFlo is effective and simple to work with. I have a better understanding of the Internet, and how I can use it for the success of my practice because of these guys. Happy to have them as my web team.” — F. Craig Wilkerson, Attorney at Law

As for Internet Marketing for Lawyers, when you are approaching the web from a local stand point, you will find a slew of technologies and an array of services and technical methodologies to sift through. Do you need a better website? Why aren’t you showing up the way you ought to in Google? Do you need Facebook? How do we use LinkedIn?

We find that an attorney or even a marketing manager of a law firm can become overwhelmed with all of the channels and media and options before her or him. One tends to become fixated on deliverables – we need a website, we need a Facebook page, etc. Yet, is the real solution is a deliverable? You need a website so that you can… what? You need a Facebook page so that you can… what? The real solution is not a deliverable. Strategic communication with individuals and groups in your marketplace is not achieved by a deliverable. It is achieved by a team.

Comprehensive Solution for Lawyers / Attorneys in Web Marketing

RevenFlo believes in making your Internet Marketing solution simple. In fact only in its simplicity is it a solution to begin with. Yet, the technologies and methodologies and software and skills of Internet Marketing are complex and quickly evolving. How is that made simple? The answer is a Web Team. RevenFlo Web Teams provide monthly budgeted solutions to Attorneys in Internet Marketing.

Learn about our Monthly Internet Marketing Programs.

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