Rock on! Jason and Greg Rutherford and others will present the concept and details of The Hive program to Rock Hill City Council this evening. 

Business Leaders of Charlotte (BLOC) is an alliance of professionals who believe that individuals can grow their businesses by building relationships.

As much as we will miss Dan at the office, we are always glad to have the RevenTeam members out and about town.

Exactly the energy that RevenFlo would love to be amongst.  In this instance we will live vicariously through The Boat Company.  It is a pleasure to work with them and fantastic that they will be attending the sold out event.

The Institute for Entrepreneurship offers support to those who want to start a small business or those who want help with an existing business. First established as the Small Business Center, the college has expanded services and resources to become the Institute for Entrepreneurship.  Jason Broadwater has been an active board member in years past and has taught courses for the Institute of Entrepreneurship as well.

RevenFlo is the Internet Marketing company founded in 2004.  The company specializes in website design, website builds, internet marketing, SEO, email marketing and overall web strategy for service businesses and enterprise organizations.

Jason is the founder of RevenFlo Web Marketing Company.  His company provides services for website design, development and internet marketing to service businesses and enterprise organizations.

Friends, Fans & Followers – Part 3

Jason Broadwater of RevenFlo speaks to local business owners on behalf of the Entrepreneur Network (EN) in Rock Hill, SC.

This is a 12 part series that goes into greater detail about social media and small business.

Jason is available for speaking engagements in and around the Carolinas.  Go to www.jasonbroadwater.com to learn more!

Friends, Fans & Followers – Part 5

Jason Broadwater of RevenFlo speaks to local business owners on behalf of the Entrepreneur Network (EN) in Rock Hill, SC.  Jason is available for speaking engagements in and around the Carolinas.  Go to www.jasonbroadwater.com to learn more!

Friends, Fans & Followers – Part 8

Jason speaks to small business owners about social media and how business owners can best leverage it.  He is available for speaking engagements throughout the Carolinas.  Go to his site to learn more!

We have already discussed a few of the many reasons you should be using email marketing and this time around we want to get into a little bit about the best practices.  Email marketing is an accessible and viable marketing  tool for all types of business owners.  You may choose to handle email marketing internally or perhaps you will outsource the task because it is not your strong suit.  Not matter how you execute your email marketing, there are key elements that should be present.

1. Quality Email List- You absolutely MUST start out with a qualified list of email addresses that you will be marketing to.  Perhaps you have an existing client list or you have been collecting emails from prospects for quite sometime.  Another option is purchasing a list-this is something that you need to research or have a professional assist you in establishing the filters for the list and negotiating the purchase.
2. Deliverability of your Email- Work with a professional organization that has an email service provider solution in place.  This will ensure that you are sending out an email that will not be filtered as SPAM  You want to make sure that you are utilizing a stable infrastructure that will track the results of your email campaigns and archive previous emails for reference.
3. Template Design- The email you are sending should align with your existing branding efforts.  The design of your email should mirror or relate to your existing branding as much as possible.  Take the time to develop a professional and fresh looking template.  If design is not your area, find a qualified firm or individual that can design a template for you.
4. Content- Great content is a must have!  Provide relevant and current information that relates to your industry and/or product.  This is an instance in life when less is more-DO NOT be verbose-employ direct and clear language in your content.  Pay attention to what content and content styles generate the most click throughs and shape future emails with that information in mind.
5. Call to Action- CLICK, READ, OPEN, WATCH, etc- provide actions items for your readers and subscribers to follow through on.  Make it clear why you are sending emails and what you want readers to do when it hits their inbox

There is a lot of strategy that goes into producing a relevant and completing email campaign.  It is important to make sure you commit the time to do it right or seek out a professional company that can assist you in your email marketing efforts.  Revenflo Web Team has worked on a variety of email marketing campaigns targeted towards both existing clients and prospects.  Contact us today to learn more about how we can help you.

Have you taken advantage of email marketing for your business?  Perhaps you have considered putting email marketing to work for your business but are not sure where to begin.  There are a lot of benefits of implementing targeted and professional email marketing campaigns. 

Effective

Email marketing enables you to start the conversation and provide relevant and timely information to your prospects and clients.  You initiate the conversation as opposed to passively waiting for the phone to ring or an email to hit your inbox.  Many people may be thinking about your service but need a nudge or a friendly reminder about your services.  You have the ability to send information out to a very targeted list.  Email communication sent to your clients and prospects can improve your lead generation and customer retention dramatically.

Measurable Results

A lot of marketing campaigns do not offer the benefit or precise and measurable results.  Email marketing will allow you to determine how many people opened your email, report click through rates and determine what content was of the most interest to the recipients.  This type of reporting will allow you to refine your message and determine what your prospects and clients are interested in.  Being able to measure the results of your email campaign in real time is a huge advantage.

Fast Response Time

The standard to receive responses through e-mail is one to three days, and you will get maximum responses on day one itself.  This is much more effective than a a direct mail campaign that takes minimum seven to 12 days to generate any responses.  Responding to direct mail requires more effort, while a person can respond to an email immediately.

Targeted & Highly Personalized

Email marketing campaigns enable you to execute highly personalized communication.  You can send personalized newsletters and emails that target a populations interest Prepackaged and custom-built lists are available.  This allows you to reach only those who might require your services, solutions or products without bothering those who do not. You can select each one of your targets based on geography, age, income, spends, and many other parameters.

Email Marketing Will Add Value to your Business

There are a lot of reasons to add email marketing to your business arsenal.  RevenFlo currently manages email campaigns for several clients.  If you would like to learn more about how the programs work or look into executing well managed and targeted email campaigns.