If you’ve read Chris Anderson’s The Long Tail: Why the Future of Business is Selling Less of More then you already have some idea of what this post is about. If not, here’s a super-short statistics lesson to get you started.
A Normal Distribution (aka ‘The Bell Curve’)

Most values typically occur within one standard deviation (or one sigma) of the average value of a group.  We won’t get into how you calculate what a “standard deviation” is.  Instead, for simplicity’s sake, let’s say you make cookies: the average …

RevenFlo designs, develops and launches an open source WordPress site for a historic remodeling and construction company. The CMS open source site showcases Tupper’s work and shows up in search engine results.

We have talked about how to leverage your Facebook Fan Page and we have touched on best practices in more than one post.  Now we are taking a step back and speaking to the small business owners who are struggling with the value of a Facebook Fan Page.  This article is all about the inherent value of a Facebook Fan page to your business.

Have you researched what social media sites your target audience spends the most time on?     A lot of businesses have joined the social media marketing world and it is of great benefit to be present, but identifying who is using what medium is important.  According to a study conducted by the University of Maryland, nearly one in five small business owners are integrating social media into their marketing models.  A big part of using social media effectively is understanding your audience, much like traditional marketing methods that many of us …

Every executive, business owner, and high-functioning knowledge worker typically represents two brands: the one they work for, and themselves. Establishing personal expertise is paramount to the success of both.  Short of merely achieving notoriety, expertise in a topic or field demonstrates YOU as being both a thought leader and someone the public should turn to for answers.  Investors and venture capitalists have repeatedly asserted that they prefer a “B idea and A management team, to an A idea and B management team.” Short of an Ivy League M.B.A. or Ph.D. …

We have written about effective business blogging in the past.  Social media marketing for small to mid-size businesses is a topic RevenFlo is passionate about and we have a lot to say.  Our unwavering belief in the power of social media compelled us to write this follow up post with Five MORE Tips for Effective Business Blogging.

Jason Broadwater will be a guest speaker at South Pointe High School Career Day in Rock Hill, SC.  The career day is being held on Thursday, March 18th from 8:30-12:00pm at South Pointe High School.  Students will have an opportunity to choose speakers who work in a career field that interest them and attend brief sessions to learn about a specific career or field.
Jason Broadwater is available to speak on a variety of topics including but not limited to:
Web Strategy and Planning, Web Design and Development, Marketing and Management, and …

Here is the story of a Firefox browser convert:
I recently began using a new browser to “surf” the web. I had used IE (the Microsoft browser) for most of my online life and just last year started using Safari (the Apple browser). But the switch to Mozilla’s Firefox, which operates on an open source platform, has been as useful as it has been fun for me. My online experience has completely changed and on the web today its all about the experience.
So let me ask, who hasn’t been frustrated by …

Is your website lonely? When is the last time you listened to what your website had to say? Did you talk to your website this month? You should be ashamed! JK. Most people haven’t gotten to this point yet. Asking your website questions will provide great insight about your web presence and help determine the value of your communication. Let’s take a look at how this conversation may play out.

RevenFlo worked with CPCC’s Continuing Education to design, launch, and manage an online campaign to increase enrollment for their Continuing Education Courses.