RevenFlo is pleased to announce that we will be providing Web Team Services to Hamilton Martens and Ballou, LLC.  Our primary role will be making changes to the current site.  Thank you for your business and we look forward to working with you.

The web today is all about information and if you (or someone you hire to provide internet marketing services) aren’t working each month to publish information, update calendars, or write about your gadgets, widgets and other customer experiences then your site is just sitting there DEAD! You will need a platform and strategy designed to provide fresh content on a regular basis.

Many factors have contributed to this revolution in the internet marketing. While money still needs to be invested in quality design and appearance it IS the months and years after the build that are most important. Finding ways to connect with your customers online is now a real possibility and is growing every day. Here are three areas you need to know about when planning your next website build strategy.

Open Source Content Management Systems, Why are these Important in Internet Marketing?

Great function that is free for all! Allows our developers to utilize a dynamic software system that you or the Revenflo Web Team to change a website, daily, weekly or monthly. It allows for the utmost in control. Also, because lots of people use the software there are new “plug-ins” and “widgets” coming out all the time. Some are very cool, when ever something new is happening on the web just plug and go. One more important thing to note, when the web starts to shift in a design direction simply find a new template (most are free or very low priced) and in a few hours your brand new site can be up and running.

• WordPress

• Drupal

• Magento

• Blogger

Quality Content is King in Internet Marketing

In Internet Marketing this holds the greatest opportunity for your site to become relevant in your business or industry. It will allow for you to position yourself as an expert and provide information that educates and moves people toward a buying decision. You can use this to tout new products or services without trying to SELL your customers. Listen, if they live in America they are trained to buy, you just need to be in the right place at the right time to take advantage.

Organic Web Traffic & Internet Marketing

With the right platform and optimization of content your site will communicate with the different search engines and produce better results and thus more visitors. When others like the information you write, find it relevant and like the site structure they will share it with their friends. This will produce the type of word-of-mouth (internet marketing version of course) marketing your business so desperately needs. This process may take years to build a good following. Advise, collaboration, dedication and creativity (plus a little blood) will be required to make it amazing.

One of the most compelling things about RevenFlo Web Team is, we have introduced a model of internet marketing and search engine optimization (SEO) services that helps you with continued service and solutions. This allows your website to produce continual engagement and leads for your business. Our Web Team model allows you to purchase team hours and utilize our areas of expertise at very affordable rates. Big or small projects all work the same. See our services page for more information: Internet Marketing Services

Content Management Options for Your Business

Content Management Systems (CMS) allow businesses and organizations to custom build their web content. The RevenFlo Web Team utilizes Open Source Management Systems like WordPress and Drupal to create fluid web content that is easily managed.

Open Source Technology is a work horse for making your website more dynamic and engaging while simultaneously creating a strong Internet Marketing presence. Click on video to learn more!

About Climatech

Climatech Heating and Cooling serves the heating and cooling needs of Mooresville, Davidson, Cornelius, Huntersville, Denver and other communities around lake Norman. Locally owned and operated, their mission is to deliver value to our customers with honesty and integrity.  The company has 25 highly trained and experienced employees who each have integral roles in the day-to-day activities. The staff works together to provide prospects and clients with prompt, precise service. Their objective is to provide excellent customer service, to build and maintain long term relationships.

Climatech installs a variety of brand name heating and cooling systems and services all brands of HVAC equipment. The staff is trained to work with all scenarios: commercial, residential, new construction or existing structures, system installation, service or replacement. Climatech Heating and Cooling is ready to satisfy the communities HVAC needs with the experience, integrity and trusted names that clients deserve.

Nature of the Situation

Climatech was well established in the community, has a strong customer base but lacked an online presence. The company wanted to establish a website that highlighted  the services they offered to communities in and around Lake Norman. Climatech also wanted to develop branding and identity on the web through their website and online marketing efforts. Their desire is to be positioned as the dominant HVAC company in the Lake Norman and North Charlotte marketplace in local search engine results and online presence.

Nature of the Solution

Web Strategy and planning

RevenFlo offered a strategy to design and develop an open source technology web site that would promote the Climatech brand and position them as the leader in HVAC services in the Lake Norman communities. Outside of building the site we needed to work with the client to create the content and copy for the site. After launching the site we have continued to work with Climatech on their web marketing.

Web Design and Development

Visit Site- We designed an easily navigable site that outlines the variety of services Climatech is able to provide. The site accommodates education marketing and promotional marketing as well, allowing Climatech to post updates on industry news as well a seasonal specials. The site speaks to the professionalism and personalized customer service the Climatech provides. We incorporated a plan on training the staff to maximize exposure and ensure site updates.

Web Marketing Management

We launched a web marketing initiative that has a primary focus on positioning Climatech in top search engine results for the market place they serve. Climatech wants to dominate search engine results for the marketplace they serve and they have achieved that with the website and web marketing launch managed by RevenFlo. The next phase is to segue into the social media foray and to cross promote Climatech with their website and selected social media outlets.

Web Maintenance and Training

We provide maintenance work for Climatech on an as needed basis. We are able to assist them with any update or changes they would like made to the site per their request. In addition to maintenance we provided training to Climatech staff on how to utilize the open source technology and how to yield the greatest results from an SEO and web marketing standpoint.

Summary

Climatech has achieved a web presence, they are performing in search engine results and we look forward to seeing their continued growth and success. Thank you for your business Climatech. If anyone is interested in learning more about our practices and methodologies feel free to email us at info@revenflo.com or call 803.328.6033.

RevenFlo works with Dean Hagey and the Carolina Realty Team to launch FortMillHomesToday.com. From the client’s site:

“We are very excited to have our new blog up and running. We feel Fort Mill is a great place to live and work and we want to tell everyone about it! Our Blogger Team will write about Fort Mill, the town, the real estate market and the people. Please feel free to leave your comments and insights by each post and let us know what you think about the issues and the anything else on your mind.”