Since 1992 Edgeboard Incorporated has manufactured protection products and serviced customers throughout the Eastern United Sates from their plant in York, SC. Their second decade led to the creation of Edgeboard Southwest Incorporated, located in Arlington, Texas. That facility serves customers through out the South West and Mid West United States.

Edgeboard, Inc. offers corner protection products in a wide variety of leg sizes, lengths and wall thickness. They also offer both (1) and (2) color printing options designed to enhance your product with your logo, contact information or company advertisement.

Nature of the Situation

Edgeboard Inc. had the industry expertise and the customer base but were lacking a web presence.  They came to RevenFlo as a referral and wanted to build a site that highlighted their customer service as well as their varied product range.  In addition to a site that spoke to their experience, they wanted to achieve a few other things:

• Perform well in search engines
• Equipped to work with the new web (rss, social media plugins, etc)
• A presence that adds equity to the brand through clear and compelling messaging
• online platform to assist in converting prospects into clients
• Offers a fresh Web 2.0 feel

Nature of the Solution

RevenFlo approached this web build as an operational solution.  Edgeboard will be using the site to generate activity and communicate with prospects.  With that being said, we wanted to build a site that offered the ability to leverage SEO, social media, content updates and allowed administrative control for content marketing and communications.  We also needed to build a site that offered the ability to engage with prospects.

Web Strategy and Planning

RevenFlo offered a strategy to build a site in WordPress that would offer the functionality as well as the SEO optimization that Edgeboard desired.  We developed a strategy document that encompassed how we would gather information, design a site that offered the aesthetics and functionality that Edgeboard was seeking as well as allow them to showcase their products and communicate effectively with prospects and clients.

Web Design and Development

We designed an easily navigable site that web savvy users have come to expect.  The site educates consumers on the products and services that Edgeboard provides.  It offers the ability to integrate promotional marketing and update content and .  The site speaks to the variety of services they offer as well as the regions that Edgeboard is able to service.  We worked to ensure intuitive navigation for first time and returning visitors.   Go to the site and check out the results!

Web Marketing Management

We look forward to working with Edgeboard on their selected social media outlets.  The objective is to consistently grow their online presence and their organic search engine rankings.

Web Maintenance and Training

We provide maintenance work for Edgeboard on an as needed basis.  We are able to assist them with any update or changes they would like made to the site per their request.  In addition to maintenance we provided training to staff on how to utilize the open source technology and how to yield the greatest results from an SEO and web marketing standpoint.

Summary

Edgeboard now has another means of attracting prospects, promoting their brand and communicating with clients.  The WordPress site allows for administrative abilities to update content and industry information as needed.  The social media, SEO, and SEM possibilities are only limited by Edgeboard’s imagination.

If anyone is interested in learning more about our practices and methodologies feel free to email us at info@revenflo.com or call 803.328.6033.

Rock Hill heating and air company Comfort Zone provides top notch service in sales, installation, and repair of all major heating and cooling brands while installing American Standard, York, and Geostar.  Their owners and partners have been in the heating and air conditioning business for a combined 40 years.  Comfort Zone of The Carolinas has been in business since 2005.
Comfort Zone’s expert team of heating and air conditioning technicians perform the work for their residential and commercial customers.  Services include routine maintenance, repairs and new system replacements. Their heating and cooling technicians are NATE-certified and undergo constant training and retraining in order to stay on top of their industry. Comfort Zone of The Carolinas is a local name that the people of Rock Hill SC can count on.

About the Situation

Comfort Zone of The Carolinas needed a clean professional and functional website that optimized their brand.  They wanted to increase their presence on the web, increasing and generating leads.  Another goal Comfort Zone wanted to accomplish was to develop a way to interact with the traffic coming to their site.

About the Solution

The finished product is a CMS (Content Management System) built in WordPress.  The WordPress platform offered the desired aesthetic as well as the ability for Comfort Zone staffers to make updates and changes to the site with relative ease.

We selected the elegant theme to meet the fresh web 2.0 look and intuitive navigation that Comfort Zone was seeking. The  web team designed a downloadable coupon as well as integrated an online pre-approval process for Comfort Zone customers’ convenience.

We also wrote optimized copy for the site pages, entered company information into relevant directory listings, such as Merchant Circle and Google pages to increase Comfort Zone presence on the web.  Taking advantage of growth opportunities for Comfort Zone, our web team added a  Rock Hill Geothermal section to the site.  Another great feature of the open source format is that it integrates well with SEO and optimization efforts.

The site went live and right into use for active Internet Marketing by the RevenFlo Web Team.

The Hive serves real clients to bolster the success of those organizations while using the work as curriculum to train students.

During their normal class time, Hive students presented the work they have worked on for their clients since the Hive kicked off in January.  Designing info graphics, creating color pallets, posting promotional videos, their experience working with a content management system and conducting interviews were just a few executed items the students discussed in their presentations. The students are expected to deliver completed projects to their clients in May.  Check out the Herald’s article on The Hive and the students’ presentations.  For more information go to hiveu.me.

Jason of RevenFlo presented Thursday, February 17 for the York County Small Business Council‘s Marketing Seminar.  A group of attentive small business leaders from all over York County listened as both Jay Rinehart and Jason Broadwater spoke.  On Jason’s presentation entitled, Authenticity and Value in Your Marketplace, Liz Winterburn of The Palmetto Bank said,

The York County Small Business Council hosted a marketing seminar on February 17, 2011 at the Comfort Suites hotel in Rock Hill, S.C.  Jay Rinehart, president of Rinehart Realty Corp., began the sales seminar. His topic was “Your Unique Value Proposition.”  Jason Broadwater, owner of RevenFlo, finished it off, speaking on the topic of “Authenticity and Value in your Marketplace.”  Thank you Jay and Jason for a successful and informative seminar and thanks to the York County Chamber for making it happen.

Imaging Associates (IA) is a leader in the refurbished ultrasound market, a cost effective alternative to new ultrasound systems.  They have been supplying health care providers with high quality, refurbished ultrasound machines from GE, HP, Acuson and many other manufacturers for the past 18 years.   They also offer high quality new ultrasound systems for cardiologists by ALOKA, the inventor of ultrasound, and from Mindray for the private practice urologist and OBGYN.

Imaging Associates has a  Service and Repair division as well.  It is staffed with experienced technicians with a vast knowledge of professional video equipment and ultrasound repair.  All equipment undergoes a rigorous inspection, repair and refurbishment process to ensure that it is in original condition and operating at factory specifications upon resale. The Service and Repair division offers technical support as well as on-site repair and preventive maintenance.

About the Situation

Imaging Associates had worked with the RevenFlo Web Team to design, develop and launch their Magento developed eCommerce site.  The next step was to develop a comprehensive web marketing campaign for the website.  Imaging Associates is primarily an online retailer and needed to make sure that their target audience was able to find their website and products with ease.  Imaging has an international footprint and wanted to tailor efforts towards specific markets and products.

Nature of the Solution

Our web team  proposed a three-pronged approach to the monthly marketing campaign we are managing and executing for Imaging Associates (IA).

1. Pay Per Click (PPC) Management and Execution – Our web team manages the monthly PPC campaign.  We monitor the results, manage the budget and make adjustments based on Imaging ‘s objectives and the measured results versus the goals and objectives of the campaign.
2. Link Building – This effort includes quality and quantity link building.  Quality link building involves content generation and forming relationships with publishers to get links from high quality sites with relevant content.  Quantity link building includes links that go out to blog sites, directories, social book marking and forum posting.
3. Content Development – The RevenFlo web team writes informative pieces of content relating to Imaging Associates’ industry and products.  Once the content has been developed, we distribute it to relevant outlets.  The content is intentionally developed to be non-biased, non-focused, informative content.

Results

Imaging has experienced increased traffic to their website as well as sales.  The PPC efforts are driving highly qualified traffic to the site for the high end products.  This in turn has resulted in sales in the items targeted through the PPC campaigns.

The link building efforts have increased search engine rankings, traffic to the site, and domain authority.  The web team approach to building a variety of links creates organic rankings which yields more desirable results. The content we have generated and disseminated is behind any link, listing, visitor, and transaction.  Content is king on the Internet.

Summary

We look forward to the continued growth and success of Imaging associates.  The Magento platform can meet their needs as they evolve.   The online marketing efforts are centered around singular products at this time.  Our long term objective is the overall branding and positioning of Imaging as a company.

Benefits of a Landing Page

A Landing Page offers specific information that attracts a specific audience. It is a significant tool for your business to achieve its Internet Marketing Goals. By using means such as conversion, hot buttons, and paid advertising to address a certain need, consumers are quickly linked to the answer of their specific inquiry.

The RevenFlo Web Team uses Landing Pages to answer frequently asked questions like, how to use Social Media to manage Internet Marketing, and, also, as a means to measure marketing trends. Click on video to learn more!

E-commerce can Benefit Your ENTIRE Business

RevenFlo firmly believes that e-commerce can provide system-wide, holistic benefits to the retailer. For CEO Jason Broadwater, convincing the potential e-commerce client of these benefits is his first priority.

“Of course, I always want the client to buy in. But I want him to buy in at the deepest level of commitment, to truly understand the benefits he can derive from whatever service I am proposing.

“A surprising number of retailers considering e-commerce say, ‘Well, if this website sells five units, that’s five more than I would have sold.’ That’s when I know my job isn’t done. I have to help him to see the entire gamut of benefits e-commerce can offer, in terms of his sales and marketing, his business processes and his customer satisfaction.”

E-commerce Can Lower Marketing Costs

E-commerce allows you reach your current and potential customers in a focused, efficient way. Every time your customers log on, opt-in, complete a form or place an order, they give you valuable information about their preferences. You can track where they click, learning the steps they take in making their purchase decision. You begin to learn their spending patterns. And you know where they live, online and in real life!

This wealth of information you accumulate will allow you build a comprehensive database of customer preferences. With this information you can market and promote to your customers and their peers with accuracy like you have never known.

E-commerce Offers Expanded Market Presence

E-commerce can help your business to break out of your local market, and gain new customers regionally, nationally or – with the right software – internationally.  As your business expands in this way, your online presence begins to level the field and mitigate the advantages enjoyed by large companies. Yours can truly be one of those companies you hear about that offers “the market reach of a large company with the personal service of a small company.” And, cliché though it may be, your customers will appreciate that.

E-commerce Helps Improve Business Processes

E-commerce offers improved inventory management. Basically, you will integrate your public showroom and your inventory management system, so that your product display is your inventory.  The immediacy and precision of your online inventory management system can reduce inefficiencies in your supply chain. This can reduce your inventory and improve delivery times.

As you automate and streamline your backend business processes by way of your e-commerce system, your business naturally becomes more efficient. Further, this new baseline of automated, smooth-running processes will allow much easier upgrades in the future. All of those hot new business process re-engineering models that have eluded you until now (ISO, Six Sigma, etc.) will be much easier to apply, leading to new potential markets.

E-commerce Can Improve Customer Communication, Service and Satisfaction

A print catalog is outdated almost from the moment the ink dries. By contrast, your e-commerce website is almost a living electronic document. This is due to the user-friendly functionality of open source content management systems (please see Part 2: Tools.) With instruction, you can usually perform these updates without “pro” assistance.

This immediacy offers several benefits that, together, can lead to increased customer satisfaction.

• Pricing: Your prices – TODAY’S prices – are easily displayed. And those prices can be programmed to reflect the customer’s status. Loyalty Club? Preferred Partner? Active Military Discount?  If and when your prices change, again, they are easily updated.
• Selection: Ever have your heart set on the picture in the print catalog, only to find that the item is backordered or discontinued? Frustrating, right? With open source CMS, you can easily remove the item, swap it with the replacement SKU, or slap a Temporarily Out of Stock banner across it.
• Delivery. As we state elsewhere, your online showroom IS your inventory. So, backorder situations are greatly reduced, and delivery estimates are more accurate.
• Ease. Every time your customer returns to your site, the shopping experience is a little easier and a little quicker. Utilizing cookies, address and credit card information forms that are filled in once need not be filled again.
• Promotions.  The information you collect about customer preferences can be used to send targeted promotions. Loyalty Club software alerts the customer to special deals “Just for You!”

E-commerce Offers Increased Sales Potential

In the brick-and-mortar retail world, one way to increase sales is to open an additional location to serve more customers. Launching an e-commerce site is very much like opening a new branch of a retail store, and can increase your sales in a similar way. However, there are important differences that make an e-commerce site even more attractive.

The operation of this virtual branch location entails low startup cost, practically zero salary and benefits, and a tiny fraction of the “rent.”  An e-commerce site does this while commanding vastly larger market exposure. So, whatever additional sales this new branch achieves, it achieves them at a lower cost, i.e., more profitably!

Contact RevenFlo for a Custom E-commerce Solution

E-commerce is not a fad. It isn’t something to dive into just to keep up with the times. If it sometimes seems like everyone is jumping on a bandwagon, it is because more and more retailers are realizing the growth potential e-commerce offers! Retailers large and small are seeing tangible benefits in increased sales, expanded market presence, improved business processes, lower marketing costs, and improved customer satisfaction.

Whatever your retail business, whatever your size and at (almost) any budget, RevenFlo can craft an e-commerce solution for you.  Never a pat, off-the-shelf set of online retail tools, but a true solution that takes into account your business model, your market and your goals.

If you have been considering entry into the world of online retail, or if you have any questions about web design, web marketing or web strategy, please contact RevenFlo!

If you are interested in learning more about the camp go HERE.  If you would like to learn more about having Jason as a guest speaker at your upcoming event contact us today!