Have you researched what social media sites your target audience spends the most time on?     A lot of businesses have joined the social media marketing world and it is of great benefit to be present, but identifying who is using what medium is important.  According to a study conducted by the University of Maryland, nearly one in five small business owners are integrating social media into their marketing models.  A big part of using social media effectively is understanding your audience, much like traditional marketing methods that many of us …

Every executive, business owner, and high-functioning knowledge worker typically represents two brands: the one they work for, and themselves. Establishing personal expertise is paramount to the success of both.  Short of merely achieving notoriety, expertise in a topic or field demonstrates YOU as being both a thought leader and someone the public should turn to for answers.  Investors and venture capitalists have repeatedly asserted that they prefer a “B idea and A management team, to an A idea and B management team.” Short of an Ivy League M.B.A. or Ph.D. …

We have written about effective business blogging in the past.  Social media marketing for small to mid-size businesses is a topic RevenFlo is passionate about and we have a lot to say.  Our unwavering belief in the power of social media compelled us to write this follow up post with Five MORE Tips for Effective Business Blogging.

Social Media is Omnipotent
Social media is all over the place, more and more frequently TV hosts remind us to check them out on Facebook or to reach them via Tweet (it sounds really odd from Dr. Phil).  Just this past week I took my bi-annual trip to the mega mall in our area and noticed a lot of signs in stores encouraging shoppers to look up their Facebook page and become a fan. My trip to the mall left me with the impression that social media has infiltrated …

Social media marketing is a cornerstone of RevenFlo’s monthly Web Marketing Management program. We encourage our clients to dive into the world of social media as a way to engage their clients in conversation that revolves around their needs and buying tendencies.

In today’s business climate, business’ are increasingly expected to have an online presence.  An increasing number of business owners are incorporating online marketing when they allocate dollars for marketing efforts.  The possibilities for online marketing are constantly evolving and can be highly effective in attracting prospects and promoting a brand.  In many cases, small businesses are putting more marketing dollars towards online marketing campaigns that incorporate social media, pay-per-click campaigns and website overhauls than more traditional advertising mediums.

Using WordPress to Build your Business Website
The ever-versatile WordPress Website technology continually proves to be one of the smartest tools every small business should have as part of their Internet Marketing Strategy and SEO plan. Primarily a Content Management System (CMS), WordPress’s flexibility allows a small business owner to build an effective, robust Website Design that is very affordable. Not only does WordPress allow you to easily add, edit, delete information, it enables visitors to leave comments, questions, compliments, etc. —- vital elements for today’s business survival!

There has been a major shift in web marketing during the past three years, brought on largely by three factors: Search Engines, Content Creation and Social Media.

Earlier this week I attended a seminar/lecture at Queens College in Charlotte.  The topic was Social Media Today.  Initially the topic itself caught my eye and then I saw who the speaker was, Joshua Benton, Director of the Nieman School of Journalism Lab at Harvard.  I could not pass up on an opportunity to hear someone that is affiliated with Harvard speak about social media.
Social media is any form of online media where people are able talk, share, comment, network and bookmark online.