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Movie film reels

5 Reasons Movies Are About to Get Better

Chris Gervais
The cinema ain’t what it used to be. The age of reboots has left us all a little disillusioned, and doubtful about the direction of Hollywood. You’ll find more than one major filmmaker spouting warnings about the dire future of movies. But, of course we’re at the cusp of a new golden age, right? Yes.…
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millennials taking selfie with selfie stick

Rebooting the Me Generation

Chris Gervais
I moved alongside a small group of peers from my exact demographic from an Imax movie into a theater corridor.  We were stopped dead in our tracks by the sound of something emerging from a nearby theater. It was heavy and roaring.  By the time we saw them it was too late. A horde! No!…
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ghost in a television

J.J. Abrams’ Mystery Box and Social Media

Chris Gervais
J.J. Abrams has built a career on the mystery box. He uses them to power his stories and drive consumers to marketing campaigns rather than away. If you haven’t seen him detail the importance of the mystery box on TED, stop wasting your time and play the video: Anyway, the idea goes something like this:…
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