David Meerman Scott, author of The New Rules of Marketing & PR had a good rant posted on his blog about this the other day. There is a growing sense of frustration among web marketers who find themselves repeatedly stonewalled by executives asking “What’s the ROI?” or making grandiose statements such as “I can only commit $X funds if you can guarantee that I’ll see Y% return.” Yeah, yeah, we get it. You’ve got to CYA. Here’s what you’re missing out on though: Read the rest of this entry »

It appears as though social media has truly reached the tipping point for mainstream America.  The innovators that have been blogging, Tweeting, Facebooking, YouTubing and using various other social media outlets have a lot more company these days.  For those of you familiar with the Innovation Curve, the late majority has arrived!  A large part of the growth of social media pivots around the realization that businesses can achieve greater exposure via social media.  Read the rest of this entry »

Earlier this week I attended a seminar/lecture at Queens College in Charlotte.  The topic was Social Media Today.  Initially the topic itself caught my eye and then I saw who the speaker was, Joshua Benton, Director of the Nieman School of Journalism Lab at Harvard.  I could not pass up on an opportunity to hear someone that is affiliated with Harvard speak about social media.

Social media is any form of online media where people are able talk, share, comment, network and bookmark online.    Read the rest of this entry »

RevenFlo was hired by Tuttle Company commercial developers located in Rock Hill, SC. A website build in a open source content management system is planned, with staff training, and monthly search engine optimization.