The Boat Company was formed in Alaska in 1979 by the McIntosh Foundation.  They are a non-profit educational organization offering luxury eco-cruises through Southeast Alaska.  The Boat Company employs skilled and capable crew on their two vessels,  M/V Liseron and M/V Mist Cove.  The eco-cruises feature a ratio of two guests per one crew member; the needs and wishes of each guest can be accommodated without difficulty.

Hikers can spend as much time off the boat as they like – hiking the forest service trails, beach combing the tide flats, walking the stream beds and taking leisurely strolls along the beaches in the company of our trained naturalists.  Fishermen can stream fish or take out skiffs with guides and try their luck.  Canoes and kayaks can explore hidden covers and scenic shorelines.  The objective is to expose guests to the special place that is Southeast Alaska. They also hope to educate more and more people about the benefits of conserving and preserving for future generations one of the Earth’s last great wild and beautiful places.

Nature of the Situation

The Boat Company had redesigned their website and were interested in boosting search engine results.  They were referred to RevenFlo and came to us with a monthly budget as well as an overall goal to increase traffic to the site and overall web presence.  RevenFlo needed to design and execute a monthly SEO Program that would deliver results and reach the desired audience.

Nature of the Solution

The RevenFlo web team had lengthy conversations with The Boat Company to develop a clear understanding of their goals and objectives.  They wanted better positioning as an eco-friendly, non-profit organization.  The first thing we did was come up with a list of targeted terms that The Boat Company wanted to show up for in search results.  Once the terms were identified, we engaged in link building to garner the search engine and search placement results our client was seeking.  The primary tactic the web team employed in this SEO campaign is link building.  There are several tactics RevenFlo engages in for link building efforts.  It is important to work with web savvy individuals that understand your objectives and are able to qualify and quantify the results of their SEO strategy

The Results

The campaign has delivered some powerful results.  Traffic to the site is up 65% from the year prior.  We have seen a 77% increase in people finding the website in search results as opposed to last year.  The Boat Company has achieved number one on search engine results for keywords as well as numerous first page search results for predetermined keywords.  As of November 2010, the 2011 bookings are 43% sold out!  The Boat Company has already budgeted the  SEO monthly program into their 2011 figures.  We look forward to continued improvement and growth on their search engine results and web visits.

Piedmont Internal Medicine and Family Practice at York specializes in clients!  As part of Piedmont Medical Center (PMC) Physician Network, they deliver quality, patient-focused medical care to women and men, infants to seniors.Whether you need treatment for illness or minor injury, a routine physical exam, Immunizations or care for a chronic condition, Board-Certified Physician Aydrian Thomas, MD, can provide it in an atmosphere of respect and compassion.

The traditional doctor-patient relationship is important and often overlooked in today’s busy, complicated world. As a Family Practice, their goal is to establish a long-term relationship with our patients and provide continuity of care.  Many families find it convenient to have a doctor who can treat most members of the family.

RevenFlo and the York location practice manager identified directing more quality traffic to the website as the primary objective of the internet marketing program.  We then established the following additional objectives:

• increased presence in search engines
• improved page layout and design
• the integration and then the monthly use of free analytics software

The monthly program we have in place allocates a pre-determined amount of hours towards areas that the doctors and RevenFlo have determined as the most effective and viable means of improving their web presence.  This allows for maximum benefit to the client within a fixed monthly cost.

Piedmont Internal Medicine at Baxter Village treats adults with Illnesses, Minor Injuries and chronic health conditions such as Diabetes and Emphysema. Their Board-Certified Internal Medicine Doctor Mark Sohner MD, provides Preventive Care, Physical Exams and regular Check-Ups. The care team can keep you on schedule for regular screenings designed for early detection of health problems. Laboratory tests and X-rays are available onsite for your convenience.

Piedmont Internal Medicine at Baxter Village is part of the Piedmont Medical Center (PMC) Physician Network.  They want to make sure you get Preventive Care and appropriate screenings, as well as advice on living well to help promote a healthy future.

The Baxter Internal Medicine Practice takes a broad approach to patient care. Your Doctor and his team understand that Quality care extends beyond an office visit. They want to make sure that you understand your condition, treatment, follow-up care and medications.

RevenFlo Web Team  and the practice manager identified directing more quality traffic to the website as the primary objective of the internet marketing program.  We then established the following additional objectives:

• increased presence in search engines
• improved page layout and design
• the integration and then the monthly use of free analytics software

The monthly program we have in place allocates a pre-determined amount of hours towards areas that the doctors and RevenFlo have determined as the most effective and viable means of improving their web presence.  This allows for maximum benefit to the client within a fixed monthly cost.

Piedmont Family Practice at Rock Hill is proud to be a part of the Piedmont Medical Center (PMC) Physician Network, which includes highly trained healthcare professionals to meet your medical needs. Our physicians offer quality care in a variety of locations convenient to your home or work.

Providing excellent medical care in a comfortable office environment, their physicians, nurses and staff are prepared to answer any questions you may have. They provide comprehensive medical care for short-term needs like annual physicals as well as the ongoing management of chronic diseases like diabetes and hypertension. Prevention is a big part of each patient’s overall care plan. Should additional focused medical treatment be needed, they will refer you to a specialist and stay involved in your care.

The practice manager and RevenFlo articulated more quality traffic to the website as the primary internet marketing goal for the program. RevenFlo then articulated the objectives to be

• increased presence in search engines,
• improved page layout and design, and
• the integration and then monthly use of free enterprise analytics software

We have a monthly program in place that allocates a pre-determined amount of hours towards areas that the doctors and RevenFlo have determined as the most effective and viable means of improving their web presence.  This allows for maximum benefit to the client within a fixed monthly cost.

Friends, Fans & Followers – Part 3

Jason Broadwater of RevenFlo speaks to local business owners on behalf of the Entrepreneur Network (EN) in Rock Hill, SC.

This is a 12 part series that goes into greater detail about social media and small business.

Jason is available for speaking engagements in and around the Carolinas.  Go to www.jasonbroadwater.com to learn more!

Internet Marketing Strategy – Business Directory Listings

Internet directory listings are a great way of acquiring links for your web site. Submissions are one of the best places to start promoting a new site. Web Directories offer links for free, or for a fee, or in exchange for a link. Founder and President of RevenFlo, Jason Broadwater, explains the use of internet directories and how they serve to push your business up the search engine rank.

Internet Marketing is maximized when a business engages in Search Engine Optimization (SEO). The RevenFlo web team makes full use of directories as an internet marketing tool because directories dominate search results! Directory listings not only help people find your business, they also point back to your business, thereby, pushing it up the search rank. Click on video to learn more!

Social Media Opportunities

Social Media offers an entirely new way for companies to brand themselves, communicate with prospects and fans, as well as broaden their web presence. The RevenFlo Web Team understands these positive and powerful implications of Internet Marketing through social media. Jason Broadwater, RevenFlo founder, lauds social media for its ability to pull people together around an idea or topic.

Social Media is not unwelcome or interruption marketing. Through social media, a business is in conversation with people who are interested in what they have to sell. The RevenFlo Web Team can manage your business’s social media resulting in improved and measurable Internet Marketing. Click on video and learn more!

Part One

Retail spending on the internet has increased consistently over the years, and continues to grow. In the past decade online purchases have grown to represent around 8% of the total of all retail transactions. This represents a growth rate of 700% or more, and the trend continues upward, despite the continuing economic difficulties.

RevenFlo believes there are several reasons for this continued growth:

Industry Maturation: The dot-com bust of the early 2000’s was highly instructive. Back then, investors showered capital onto any business with an “e-” at the front or a “.com” at the end of its name. Fundamentals like a solid business plan, marketing strategy or an attractive, reliable product mattered less than simply being online.  In the brick-and-mortar retail world, this would be analogous to simply leasing a space and paying rent – and expecting to succeed based on those factors alone. This naivete on the part of the retailers, investors and consumers is long gone.

Consumer Choice: Web retailers have grown more proficient and aggressive. There are more retailers online than ever before, and far more products available for purchase.  As the number of vendors and products online has increased, so has competition to make the online buying experience better, easier, and more satisfying.

Internet Security:  Consumers have grown steadily more comfortable entering personal information and credit card information. Continuous improvements in online security, and tireless efforts to promote the same, have led to a much higher degree of consumer comfort. Occasional, well-publicized security breaches occur, but consumers increasingly see such episodes as the exception.

Consumer Comfort: Online shopping has also become a very predictable way to make purchases. Consumers know which sites to visit, and they know how much their order will cost. Also, with stated delivery times from the retailer, and real-time tracking from carriers like UPS, the consumers know with a high degree of certainty when their shipment will reach them. This type of predictability is greatly appealing to the consumer, and tends to mitigate the “inconvenience” of waiting five business days for their item to arrive.

The Stage is Set for Future Growth in e-Commerce

As they say, past is prologue. Many of the same conditions that have fueled the growth e-commerce up to the present day are the same ones that lead online retailers to believe that their market remains strong, with more room to grow. In fact, a recent estimate suggests that the American online retail industry will continue to grow at a rate of 10% annually, perhaps reaching 250 billion dollars in the next five years.

As a service to retailers considering a move into the world of e-commerce, RevenFlo would like to explore different facets of this business, including:

• Entering the business by way of focused, niche marketing;
• The types of technology required to successfully manage ordering, billing and inventory; and
• The potential benefits to your business, in terms of cost and efficiency.

RevenFlo invites you to visit this space again in the coming weeks to learn how an effective e-commerce website – properly designed, launched, managed and marketed – can set the stage for dynamic business growth. In the meantime, if you have any questions about web design, web marketing or web strategy, please contact RevenFlo! Share your e-Commerce experiences in the comment area below!

Leitner Construction Company (LCC) has been providing expert construction project management service for clients in the Church, Medical, Industrial, Institutional, Sports and Corporate fields for over 35 years.

The company was originally founded by J.D. Leitner in 1947 as a residential construction company serving York, Chester and Lancaster Counties SC.  In 1973 J.D.’s sons, Mac and Jimmy, joined the business and expanded into commercial and light industrial construction.

As LCC evolved, they positioned themselves as a reputable firm in general commercial construction for the northeastern upstate SC area.  Their mission to deliver a premium product at a reasonable price has resulted in Leitner benefiting from and established and thriving presence in their target marketplace.  In addition to their stellar business reputation, they are a respected corporate citizen in Rock Hill and York County as a whole.

Nature of the Situation

Leitner did not have an existing website when they approached RevenFlo to assist them in cultivating a web presence.  They wanted to create a website that offered a meaningful experience to visitors as well as showcase their work and grow different aspects of the business.  The site needed to offer visitors the ability to engage with Leitner and view existing projects.

In addition to establishing a professional looking web presence, LCC wanted a website that allowed their staff to go in and update information, add photos of new projects and publish information about new clients and projects.  The goal was to gain online positioning for Leitner in their target market and increase brand awareness.  LCC was also interested in growing their recognition in the private sector project side of their business.  They are frequently acknowledged for the public projects they managed and wanted to be recognized as a private sector construction services company as well.

Nature of the Solution

RevenFlo suggested building an interactive website in an open source content management system web technology that offered the functionality and navigability that Leitner was seeking.  We started with securing the www.leitnerconstructionco.com domain and building the site in WordPress.  This platform allows Leitner to make regular updates to the site.  Updating content keeps the site engaging and allows LCC to exercise greater control over the information of their site.  We found the perfect template for the design of the site and purchased it from StudioPress.

The new site allows Leitner to showcase their niche market expertise as well as promote the private sector construction management experience they have. The site was also designed to allow prospective clients to submit RFP’s and contact information to establish a point of contact for LCC.

RevenFlo also trained LCC employees on utilizing the website functionality, such as posting content and adding photos of completed projects with regularity and ease.  This offers the opportunity to organically increase search engine ranking as well as engage prospects with visual media.

In addition to building the site and training on usage, RevenFlo has managed some initial Search Engine Optimization activity following the site launch.  This activity is to make some initial progress to ensure that LCC is properly positioned on in search engines.

Leitner plans to continue to expand their web presence as they grow their business and reach a broader audience.