The web today is all about information and if you (or someone you hire to provide internet marketing services) aren’t working each month to publish information, update calendars, or write about your gadgets, widgets and other customer experiences then your site is just sitting there DEAD! You will need a platform and strategy designed to provide fresh content on a regular basis.

Many factors have contributed to this revolution in the internet marketing. While money still needs to be invested in quality design and appearance it IS the months and years after the build that are most important. Finding ways to connect with your customers online is now a real possibility and is growing every day. Here are three areas you need to know about when planning your next website build strategy.

Open Source Content Management Systems, Why are these Important in Internet Marketing?

Great function that is free for all! Allows our developers to utilize a dynamic software system that you or the Revenflo Web Team to change a website, daily, weekly or monthly. It allows for the utmost in control. Also, because lots of people use the software there are new “plug-ins” and “widgets” coming out all the time. Some are very cool, when ever something new is happening on the web just plug and go. One more important thing to note, when the web starts to shift in a design direction simply find a new template (most are free or very low priced) and in a few hours your brand new site can be up and running.

• WordPress

• Drupal

• Magento

• Blogger

Quality Content is King in Internet Marketing

In Internet Marketing this holds the greatest opportunity for your site to become relevant in your business or industry. It will allow for you to position yourself as an expert and provide information that educates and moves people toward a buying decision. You can use this to tout new products or services without trying to SELL your customers. Listen, if they live in America they are trained to buy, you just need to be in the right place at the right time to take advantage.

Organic Web Traffic & Internet Marketing

With the right platform and optimization of content your site will communicate with the different search engines and produce better results and thus more visitors. When others like the information you write, find it relevant and like the site structure they will share it with their friends. This will produce the type of word-of-mouth (internet marketing version of course) marketing your business so desperately needs. This process may take years to build a good following. Advise, collaboration, dedication and creativity (plus a little blood) will be required to make it amazing.

One of the most compelling things about RevenFlo Web Team is, we have introduced a model of internet marketing and search engine optimization (SEO) services that helps you with continued service and solutions. This allows your website to produce continual engagement and leads for your business. Our Web Team model allows you to purchase team hours and utilize our areas of expertise at very affordable rates. Big or small projects all work the same. See our services page for more information: Internet Marketing Services

So let me ask, who hasn’t been frustrated by their browser locking up or shutting down with that same error message over and over again. I have literally felt like throwing my laptop through the window. With the other browsers there have been issues with load time, which means that it takes forever to pull up web pages. There have also been security concerns with the Microsoft product IE, like all Microsoft products it is continually being hacked by legions of people that severely dislike Microsoft. The Safari browser has been decent. I have to say that it’s never crashed on me. It is a very basic product that offers a decent experience. But….

But the switch to Firefox goes so much further than the basic stability and usability issues. Firefox is built on an open source code platform, that’s a fancy way of saying the way it runs is not closed up and it isn’t a proprietary system so any other developer can create what they call add-ons that allow you to PIMP YOUR BROWSER! This is so great because you get the best and brightest in the web industry inventing new ways to enhance your experience. They address our need for ease-of-use, provide solutions and new technology so fast it makes my head spin.

Firefox has add-ons for everything you could imagine to help you customize your experience and get this, IT’S ALL FREE! During the next few weeks I will be writing about a few of my favorite add-ons. Today I’d like to profile the one that is helping me the most, it’s cool useful and very social.

Let me start by telling you that I’m a recent convert to “social media”, which include websites like the phenomenon Facebook, others like digg, twitter, stumbleupon, Flickr, and Youtube are all different types of new social media. Many of you use one or more of these web services to stay in contact with friends, family and even customers. With all of these different ways to stay connected a problem has crept up on us all. How do you take the limited amount of daily free time (or boss time, LOL) you have and split it up so you can stay in the loop? Wouldn’t it be great to have all this info on one page or aggregated on one application?? YEZ! Enter one of the coolest apps I have found that adds onto Firefox, Yoono. It feeds all of your info into one place where it becomes manageable again. This little add-on installs on the side of your browser and can be turned on or off with one button. All of your feeds, walls posts, and twits come directly into one place, thats great but it also allows you to type into one box to update multiple websites. It saves an incredible amount of time and effort.

So next week we will explore further, during the meantime download yourself a version of Firefox and start PIMPING YOUR BROWSER with me.

Is your website lonely? When is the last time you listened to what your website had to say? Did you talk to your website this month? You should be ashamed! JK. Most people haven’t gotten to this point yet. Asking your website questions will provide great insight about your web presence and help determine the value of your communication. Let’s take a look at how this conversation may play out.

Your website may say “people have been visiting me but they just don’t hang around for very long”. This may mean one of a few things, your website may be located in search results that don’t pertain to your business, your website may have navigation issues ( i.e. broken links, unintuitive page locations), or your content may not be “web ready” ( i.e. too much information, fonts that are too small for your customers).

Your site may also say “people really love gadget #1 and if you move this gadget to a more prominent place or promote this product in search that we can increase sales”. This may mean that you need to address keyword search terms, or write some blog posts describing the benefits of the widget or use SEO and PPC techniques to advertise on the web.

You can listen to your website through installing analytics on your site. This is a fairly easy solution that can be installed on the backend of your current site. You could run reports each week that give you traffic results. These reports can then lead you in making decisions about how you respond back to your site.

Let’s look at how you could talk to your website.

You could say, “Lets tell our customers that we are having a sale” or “I want to share information about the latest trade show I attended and show pictures of the new gadgets coming out” or “I want to add a new ‘widget’ to help my customers learn about my business”. Your website will then talk to your customers about this conversation. This added information will help your search rankings and add to the experience your customers have when they go to your site.

Here you may need help with simple maintenance on your site from a web team or some sites may have backend applications that allow you to make the changes yourself. Adding pages is not that expensive or complicated.

Without open dialog with your site the content becomes stale and you have no idea how your customers use your site. Today there are a great number of solutions to help small business in listening to what their website is saying. Analysis today provides vast amounts of data that can save you time and money while promoting your site. On the web today you also have many more options to help you talk to and through your website that allow your content to be up-to-date and relevant. With the advent of social and business