David Meerman Scott, author of The New Rules of Marketing & PR had a good rant posted on his blog about this the other day. There is a growing sense of frustration among web marketers who find themselves repeatedly stonewalled by executives asking “What’s the ROI?” or making grandiose statements such as “I can only commit $X funds if you can guarantee that I’ll see Y% return.” Yeah, yeah, we get it. You’ve got to CYA. Here’s what you’re missing out on though: Read the rest of this entry »

It appears as though social media has truly reached the tipping point for mainstream America.  The innovators that have been blogging, Tweeting, Facebooking, YouTubing and using various other social media outlets have a lot more company these days.  For those of you familiar with the Innovation Curve, the late majority has arrived!  A large part of the growth of social media pivots around the realization that businesses can achieve greater exposure via social media.  Read the rest of this entry »

Earlier this week I attended a seminar/lecture at Queens College in Charlotte.  The topic was Social Media Today.  Initially the topic itself caught my eye and then I saw who the speaker was, Joshua Benton, Director of the Nieman School of Journalism Lab at Harvard.  I could not pass up on an opportunity to hear someone that is affiliated with Harvard speak about social media.

Social media is any form of online media where people are able talk, share, comment, network and bookmark online.    Read the rest of this entry »

RevenFlo is hired by Dean Hagey Real Estate Team in Fort Mill, SC, to develop a website with an open source content management system and a purchased theme, to integrate these, train him and his team on usage, and to push search engine placement for key sets of terms.

Here is the story of a Firefox browser convert:
I recently began using a new browser to “surf” the web. I had used IE (the Microsoft browser) for most of my online life and just last year started using Safari (the Apple browser). But the switch to Mozilla’s Firefox, which operates on an open source platform, has been as useful as it has been fun for me. My online experience has completely changed and on the web today its all about the experience.

So let me ask, who hasn’t been frustrated by their browser locking up or shutting down with that same error message over and over again. I have literally felt like throwing my laptop through the window. With the other browsers there have been issues with load time, which means that it takes forever to pull up web pages. There have also been security concerns with the Microsoft product IE, like all Microsoft products it is continually being hacked by legions of people that severely dislike Microsoft. The Safari browser has been decent. I have to say that it’s never crashed on me. It is a very basic product that offers a decent experience. But…. Read the rest of this entry »

Is your website lonely? When is the last time you listened to what your website had to say? Did you talk to your website this month? You should be ashamed! JK. Most people haven’t gotten to this point yet. Asking your website questions will provide great insight about your web presence and help determine the value of your communication. Let’s take a look at how this conversation may play out.

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The web today is all about information and if you (or someone you hire) aren’t working each month to publish information, update calendars, or write about your gadgets, widgets and other customer experiences then your site is just sitting there DEAD! You will need a platform and strategy designed to provide fresh content on a regular basis.

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