Using Wordpress to Build your Business Website

The ever-versatile Wordpress technology continually proves to be one of the smartest tools every small business should have as part of their online marketing strategy. Primarily a content management system (CMS), Wordpress’s flexibility allows a small business owner to build an effective, robust website that is very affordable. Not only does Wordpress allow you to easily add, edit, delete information, it enables visitors to leave comments, questions, compliments, etc. —- vital elements for today’s business survival!

Using Wordpress for a small business website is not a new concept. Its simple setup, wide variety of available templates and the amazing amount of SEO components you can employ make it a logical choice. If you’re not convinced by now that it makes good sense to use Wordpress for your small business website, here are 8 more reasons to consider:

Top 8 Reasons Wordpress will Change your Business

1. Wordpress is an efficient and reliable technology that can be downloaded and deployed on a cost effective budget, the technology is free, then you can spend your web budget on more important items like design, content creation and SEO work so people can find your website on Google.

2. Content is king and Wordpress allows you to develop a work flow for posting content that doesn’t require a web expert every time you want to publish an article, change out a widget or remove a picture that is no longer relevant. At Revenflo we feel its important that you learn to fish, then we can go fishing together.

3. Setting up a Self-hosted Wordpress site can be done in a fraction of the time and money that enterprise level systems take and still provide you with a very rich set of features that are completely controllable by someone that doesn’t have their masters in computer programming. Revenflo provides the technical knowledge for deploying the Wordpress system onto your own domain, designing a custom theme and connecting it all.

4. Anywhere, anytime functionality — You can make content changes to your website from your office computer, laptop while you’re on the go or even from your web-enabled cell phone. You will be amazed at the flexibility of this system, and developers are creating new apps everyday for the i-phone, blackberry, etc. This kind of stuff just gets us excited.

5. Search engines can generally take up to 3 months to index a traditional site. With Wordpress, the SEO structure is partially built in the core of the system, which Google, Yahoo and Bing love. This structure is crucial, just like a good foundation for a house, if the foundation is faulty then the whole house is compromised. Wordpress also has several plug-ins that help a company like Revenflo optimize your site to steadily climb up in Search Engine rankings.

6. Adding plug-ins allow you to add more functionality to your website. Using a single plug-in, you can add Google Analytics to get tracking data for your entire website whereas with a traditional website, you have to add code to every single page to get tracking data. Other Wordpress plug-ins include the ability to add ecommerce or membership functionality.

7. Wordpress has built-in interactive functionality for your clients/visitors to leave comments, suggestions and other critical feedback, this really hits to the heart of the Web 2.0 phenomenon. Think about social media, everyone has been trained to leave comments and provide feedback. Now you can have your personal platform for interaction with your clients. You can even plug Wordpress into your social networks and allow people to experience you in whatever medium they chose.

8. Not only can Wordpress be used to construct your website, it is also our favorite blogging tool. Wordpress offers two options for publishing content. Pages and Posts. Pages communicate your more static content (ie about page, contact page) while Posts are used in a more fluid way to produce content for a variety of categories. These are great options that come preset within Wordpress but customization is only limited by your imagination and budget.

Just remember… don’t think that if you use Wordpress to build your site, it will magically generate its own content by your thoughts or appear #1 in Google because you thought of a catchy title tag. You have to use the system by adding content, responding to comments, questions, adding links etc. Basically adding value in the same way you do in physical relationships.  It may take a little bit of time, but the investment will reap tremendous returns!

How do you like using Wordpress?
Whats does your sphere respond to?  Take a moment to share your Wordpress experience or question with us.