The production and management of digital content is increasingly a part of operating any organization. From marketing to internal communications to data management, someone is creating and managing digital content all the time.
“The most important contribution management needs to make in the 21st century is to increase the productivity of knowledge work and knowledge workers. It is on their productivity, above all, that the future prosperity — and indeed the future survival — of the developed economies will increasingly depend.” – Peter F. Drucker
A Content Management System (CMS) is essentially a website that serves as a communications and marketing tool on an operational level. The point is to have the Marketing, PR, and individual Departments control the content on the website. Then, your IT department can focus on support, stability, security, etc. They do not have to be involved in content changes to the website.
Whether it is your public website or an intranet of sorts, it ultimately fails as a communications tool if those who want to communicate can’t do so easily. We’ve learned so much from the digital communications revolution. Some tools have just exploded. Look at email which has become the core communications device of the professional world. Look at texting and Facebook. These have become and are becoming ubiquitous. With simplicity of use comes meaningful use, and then invisibility.
“Innovation comes only from readily and seamlessly sharing information rather than hoarding it.” Tom Peters
The perfect CMS would allow your marketing department to publish and manage content and communicate with audiences in a seamless manner making the CMS itself invisible.
A well designed CMS provides:
“The only irreplaceable capital an organization possesses is the knowledge and ability of its people. The productivity of that capital depends on how effectively people share their competence with those who can use it.” – Andrew Carnegie
One of the wonderful benefits of working with an Open Source content management system is the rigorous and prolific open source community that supports the software. New versions of such software are released consistently with easy upgrade, and plugins for added features are being developed, tested, and vetted continuously all around the world. For just about anything that you can think of that you would like your website to be able to do from a visitor experience point of view and/or from an information management point of view, we can either find an existing plugin or create one ourselves. We can make a website do anything that will improve your organization.