Any screen that you see while sitting at a computer or holding your smart phone is a user interface. For that user interface to be effective in serving you as a user, it must be appropriately designed. Whether for a website or for an app, effective Web Design for most organizations is design that presents content and function in a manner that inspires and facilitates interactivity and an increasing tendency to participate in a meaningful way.
Web Design/Development is about fluidity and functionality for constant activity and broadcasting. It’s about inspiring stakeholder participation. You will encounter different design practices in landing pages than in home pages than in content publication spaces than in conversation and interaction spaces and so on. The true need is the right team and the willingness to explore the solution.