The Most Important Thing to Know

The most important thing to know is that successful websites are tools. This means that they exist to facilitate communications activity. The website should look professional and should be designed in a brand appropriate fashion, of course. But also, the site should be designed and developed in a way that clearly and powerfully presents content in a fluid manner. For it is the content that will come to be your true investment in Internet Marketing over time. The activity of generating, managing, and leveraging content is Internet Marketing.

Web Design

Web design should begin with Internet Marketing Principles and Internet Communications Strategy. The Internet is a communications and content creation medium. Web Design is design for both creatives and interfaces (like websites, content management systems, etc.).

Effective Web Design for most organizations is design that presents content and function in a manner that inspires and facilitates interactivity and an increasing tendency to participate in a meaningful way. Effective Web Design is also design that presents a brand in a consistent and compelling way. Web Design is ultimately about inspiring stakeholder participation. Your message is really your purpose, and your purpose is to engage with people.

[Show as slideshow]

[View with PicLens]

Web Development

Strategic Web Development is driven by functionality and fluid communications. Organizations are faced with complex questions. How will we manage the site internally? How will the site evolve, will it deteriorate and get outdated too quickly? What is the purpose of the management activity that we are going to be investing in? What is the workflow and process?

These questions define the business requirements, and the technology requirements follow for any kind of effective program or project that a web team will execute.

We find that Open Source Content Management Systems provide the greatest opportunity for success. We currently work with WordPress, Drupal, and Magento – and we still service Joomla. Open Source is a philosophy of the freedom of code, and even creatives, to evolve in an experimental and entrepreneurial marketplace. Such open and free/low-cost technologies provide incredible tools, opportunities, and flexibility for only the cost of running the team.

Web Content Management

The ability to post, edit, and manage content is the ability to be effective on the web. Many organizations will want and need this kind of ability internally. RevenFlo develops in software that allows for easy publishing and management, and we train client staff to do this work. Some organizations will not want to do any of this. Therefore, we do it for them. Either way, having an easy way to publish and manage content saves you money and increases the effect that your website has on your market presence and in your lead generation and cultivation work.