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[9 Mar 2010 | Comments | ]
Have you taken your social media inventory?

social_media_mlm

Have you researched what social media sites your target audience spends the most time on?     A lot of businesses have joined the social media marketing world and it is of great benefit to be present, but identifying who is using what medium is important.  According to a study conducted by the University of Maryland, nearly one in five small business owners are integrating social media into their marketing models.  A big part of using social media effectively is understanding your audience, much like traditional marketing methods that many of us are familiar with.

As a business owner you should have an idea of the general demographics of your ideal prospect.  Have you applied that logic to social media?  The paragraphs below dig a little deeper into who is hanging out where on the social media sites available on the web.

Where is your target audience hanging out?

According to The Nielsen Company, global consumers spent more than 5.5 hours on social networking sites in December 2009.  Compared to the 2008 study results, there has been an 82% increase of time spent on social media sites in one year.  Not only are people spending more time on social media sites, but a lot more people are using social media.  The greatest thing a small business owner can hope to tap into is where their target audience prefers to spend 5.5 social media hours.

Social sites

A few examples would be Facebook, Friendster, MySpace and Ning.  These sites can be broken down even further, MySpace tends to attract a lot of teen members and Ning has become popular for for connecting classmates and assisting is setting up reunions.  A recent study from Pew reported that 71% of the younger generation actively maintain a Facebook profile and 75% of the older generation maintain one as well.  Facebook seems to come out ahead of most social media outlets.  This site is relationship driven and people interact with people, groups and pages that they are interested in on a personal and social level.

Professional Sites

Some of the more commonly known professional sites are LinkedIn, FastPitch and Plaxo.  These sites can be used for business networking, job hunting and many people consider them to be lead generation vehicles a well.  These sites share the common objective of building a business community network and offer a means to strengthen and expand your business community.  Professional sites are fairly drilled own as far as member profiles.  You have the ability to execute very targeted marketing based on personal profiles and individual networks.  In addition, you have the ability to network and communicate with people that you have specific trade and business information about based on their profile.

Industry Specific Sites

Industry specific sites are are all too commonly overlooked.  Take the initiative to surf the Internet and find social media sites specific to your industry or industrie(s) that you serve.  An example is i-Meet, which is specifically geared towards event planners.  There is the ResearchGATE site that connects scientists and researchers for collaboration purposes.  Just to let you know how specific sites can be, check out veggppl.com, the vegetarian and vegan network.  The sites are out there, you need to determine who your audience is, what they are interested in and then look for the social media site that fits the audience.

Twitter Tweet

Twitter offers a lot of value for business owners and can be approached from different angles.  With real time search engine results, your tweets have a great chance of being found by people that are searching relevant content.  Some describe Twitter as a river of information that you dip into and dip out of at will.  People can follow you without the worry of email communication or a high level of commitment and Twitter is easy to use.  You have the freedom to create as many accounts as you want and followers are considered friends. Another advantage is that message boards or “tweets” itself can be viewable in public whether you’re friends or not, and you may include your URL as well which is a direct link to your site.

Twitter also has limitations.  There are  no applications rather than other sites like Facebook.  It does not offer groups, videos, blogs, ads, forums, and other unique and popular social networking menus.  Another challenge to Twitter is that the more you follow and the more followers you have the more challenging it becomes to manage information.

Despite the limitations, research dictates that Twitter is a social media force to be reckoned with.  Pew Internet studies suggest that 20% of 25 to 34 year old’s have used Twitter, with those 18 to 24 only 1 point behind (19%).   Online usage of Twitter is dominated by adults and has attracted far less teens to date.  Suffice to say, if your target audience is primarily teens then you may not attract prospects with Twitter.

Blogging

This is another outlet that relates to social media.  The beauty of blogging is you can create your own blog site or blog on your existing web site and target your content towards your industry.  The web is content driven and the more information and content you produce, linking back to your site, profile, etc, the greater web presence you achieve.  If you post a series of blogs with advice, input or content related to your product or service, interested parties will have an increased probability of finding you.  Another advantage of blogging is you can build a stronger community and attract prospects that are interested in content you publish relating to your industry.  If you want to start blogging, be sure to have the time, energy and creativity to commit.

Social Media Strategy

Best wishes executing your social media inventory and devising an effective and productive strategy.  Figure out where your audience prefers to congregate online and start a conversation with your prospects.  We cannot stress enough the importance of establishing a social media strategy.  Outline your long term plan and identify industry topics that you can speak fluently about.  Commit to a minimum amount of posts, tweets, etc that you will employ weekly to engage your online community.

RevenFlo is here to help if you need someone to navigate the Internet web waters with you.

Featured »

[26 Feb 2010 | Comments | ]
5 Ways To Start Establishing Expertise on the Web

Every executive, business owner, and high-functioning knowledge worker typically represents two brands: the one they work for, and themselves. Establishing personal expertise is paramount to the success of both.  Short of merely achieving notoriety, expertise in a topic or field demonstrates YOU as being both a thought leader and someone the public should turn to for answers.  Investors and venture capitalists have repeatedly asserted that they prefer a “B idea and A management team, to an A idea and B management team.” Short of an Ivy League M.B.A. or Ph.D. in your field of work, how do you establish both credibility and expertise on the web today? Read the rest of this entry »

Featured, Web Marketing »

[26 Feb 2010 | Comments | ]
Five MORE Tips for Better Business Blogs

We have written about effective business blogging in the past.  Social media marketing for small to mid-size businesses is a topic RevenFlo is passionate about and we have a lot to say.  Our unwavering belief in the power of social media compelled us to write this follow up post with Five MORE Tips for Effective Business Blogging.blog2 Read the rest of this entry »

Featured, Showcase, Web Marketing »

[18 Feb 2010 | Comments | ]
Life After You Create Your Facebook Fan Page

Social Media is Omnipotent

Social media is all over the place, more and more frequently TV hosts remind us to check them out on Facebook or to reach them via Tweet (it sounds really odd from Dr. Phil).  Just this past week I took my bi-annual trip to the mega mall in our area and noticed a lot of signs in stores encouraging shoppers to look up their Facebook page and become a fan. My trip to the mall left me with the impression that social media has infiltrated the masses and is rapidly approaching it’s saturation point.facebook

What does that mean for the small business owner that has a desire to maximize their social media presence and increase their bottom line in the process?  The good news it that it means there are more social media followers than ever which equates to more potential customers that are now in your extended Facebook network.  The reality is that when the saturation point hits you want to be well positioned with your fans in order to keep a captive audience.  A typical small business sets up a Fan page, invites their pre-existing friends and does little else to grow the fan base and add inherent value to their Fan page.

Keep Fans Interested and Grow your Fan Base

Let me start with acknowledging your willingness to tackle social media and kudos to you. Now that we are approaching “social media saturation” it is time for the small business owner to get a little more savvy in leveraging their Facebook presence.  The best way to add value to your site is timely and relevant page updates.

Here are the basics:

  • Update your content with regularity and mix up the types of content as frequently as possible:  add video, photos, update your status to reflect what is exciting or new with your business.
  • Elicit responses from Fans by asking for their feedback, opinions, etc.
  • Post during “high traffic” times
  • Use the calendar to add upcoming events
  • Use the Facebook Fan Page to Twitter app if you are on Twitter as well

Find your Facebook groove

What is a Facebook groove?  Well it is specific to the company.  My general opinion is that if you do not have a retail store or an existing customer base that you can mine, it is much more challenging to engage a fan base.  If you are in the service industry or perhaps a niche market that customers seek out when they need your product or service, you may need to work a little harder.  A good place to start is to do a search for your industry on Facebook and check out other Fan pages.  Make note of what that particular company is doing well and implement in a way that fits your company.  Remember the old adage, copying is the highest form of flattery?  It applies on Facebook as well!

After you have checked out what your local and national competitors are doing there is another area you should address. Check out the Fan pages of large companies that you are  interested in.  This is a great way to see what others are doing to keep fans engaged and to add value to their brand.  I pay particular attention to companies that have marketing and advertising campaigns that I admire.  The best case scenario is that if a company runs a great ad campaign-they just might have a bangin’ Facebook page with a big time fan base.  Keep in mind large companies throw a lot of dollars towards marketing and advertising and have access to the best firms in the business.  The probability that you can learn something from the pros is good.  Let me help you out and give you a few companies that are “known” for having a great Fan page: Coca Cola, Starbucks and Volkswagen.  Go from there and take the time to check out companies that you admire and you will probably discover a few new ways to leverage Facebook.

Set up a Strategy

If you are not sure what to post-ask your fans!  That is a great way to get people involved and engaged.  If you offer relevant and interesting content you will have an active fan base and be more likely to grow your fan base.  The other thing you can do is create a master idea list for your Facebook page-generate a list of industry topics that you can post on, create pre -determined photo categories and commit to updating them with regularity.  People are far more likely to visit your page if update your page with relevant information.  Being on Facebook is a step in the right direction, using all of the exiting outlets a Fan page provides to craft a message, reach prospects and/or existing customers is good business.

RevenFlo offers monthly Web Marketing programs!

We ROCK your social media.  We can assist you in developing a Facebook strategy that helps position your company in the forefront of the Social Media Revolution!

Featured, Web Marketing »

[11 Feb 2010 | Comments | ]
Web Marketing ROI – How do you optimize your online presence to reach its maximum potential?

David Meerman Scott, author of The New Rules of Marketing & PR had a good rant posted on his blog about this the other day. There is a growing sense of frustration among web marketers who find themselves repeatedly stonewalled by executives asking “What’s the ROI?” or making grandiose statements such as “I can only commit $X funds if you can guarantee that I’ll see Y% return.” Yeah, yeah, we get it. You’ve got to CYA. Here’s what you’re missing out on though:internet-marketing Read the rest of this entry »

Featured »

[10 Feb 2010 | Comments | ]
5 Easy Tips for an Effective Business Blog

Social media marketing is a cornerstone of RevenFlo’s monthly Web Marketing Management program. We encourage our clients to dive into the world of social media as a way to engage their clients in conversation that revolves around their needs and buying tendencies.business_week_blog_business_cover_350 Read the rest of this entry »

Featured, Small Business, Web Marketing »

[29 Jan 2010 | Comments | ]
Can Your Business Survive Without Follow-up?

In today’s business climate, business’ are increasingly expected to have an online presence.  An increasing number of business owners are incorporating online marketing when they allocate dollars for marketing efforts.  The possibilities for online marketing are constantly evolving and can be highly effective in attracting prospects and promoting a brand.  In many cases, small businesses are putting more marketing dollars towards online marketing campaigns that incorporate social media, pay-per-click campaigns and website overhauls than more traditional advertising mediums. Read the rest of this entry »

Featured, Showcase, Wordpress »

[21 Jan 2010 | Comments | ]

cmssurvey2009

Using Wordpress to Build your Business Website

The ever-versatile Wordpress technology continually proves to be one of the smartest tools every small business should have as part of their online marketing strategy. Primarily a content management system (CMS), Wordpress’s flexibility allows a small business owner to build an effective, robust website that is very affordable. Not only does Wordpress allow you to easily add, edit, delete information, it enables visitors to leave comments, questions, compliments, etc. —- vital elements for today’s business survival! Read the rest of this entry »

Featured, Small Business, Web Marketing »

[14 Jan 2010 | Comments | ]
6 Ways to Invest Your Marketing Budget…On the Web

The New Year is finally here and, I don’t know what it is, but something just feels different about 2010. Everyone at Revenflo is super excited about 2010 and the possibilities that exist. I wanted to start the new year off right with a new small business-focused approach to creating content – one that addresses the core questions and opportunities about marketing on the web. I plan to make this a weekly series about marketing and the web, so if there are specific topics you want me to cover, leave a comment and I will put it in the queue.

There has been a major shift in web marketing during the past three years, brought on largely by three factors:

  • Search Engines – Whether it’s Google, Bing or whatever comes next, let’s face it – most people think of that box with a blinking cursor in the middle of their screen AS THE INTERNET.
  • Content Creation – Businesses are now pumping out blog posts, email newsletters, video, tweets and such for a new connected world
  • Social Media – Facebook has blown up the world, and it only gets bigger from here…WAY BIGGER.

These three factors quantify How, Why, and Where people are spending their time online, and should also define – wait for it – HOW YOU SPEND YOUR MONTHLY MARKETING BUDGET.

But how do you do that? I’d like to present the six most effective tools to spend your marketing budget on, and give you an idea what percentage of that monthly total each tool should consume. It’s a sliding scale, and the precise percentage will vary between business model. But hese numbers will give you a rough idea of the cost and/or importance of each tool.

Here, then, are 6 real-world, start-tomorrow suggestions on HOW TO SPEND YOUR MONEY.

#1 Get a NEW Website…

listen, before you go any farther…make sure you are in a fully scalable system that allows you to publish content and alter your site on the fly. If not, it will take much longer for you to respond to changing factors in your industry…making the whole endeavor that much harder. It you are using a Content Management System (CMS,) then go to step 2.

#2 SEO – search engine marketing

In the plain terms that I like to talk about with tactics, there is no other place to start the conversation, because its where everyone else is starting – at least for the near term. In the coming years this will start to change, as businesses begin to receive rankings and referrals from social media, but for now SEO is the top of the heap, and the best bang for your buck. Think about it, if you don’t show up on the first 3 pages of Google, Yahoo or Bing then your website has no chance – and I do mean zero – of producing for you. Spend 40% of your money here.

whoparticipatesonline#3 Blog Posts, Press Releases, Written Content for your site

This goes hand in hand with the first two recommendations. We can do so much with written content and the search engines love it. Google ranks you on many factors and almost all of them revolve around written content creation. So here is what you should do, from the very beginning: hire a company that can help you get this process under control. It would be great if you could take some time to write. It really isn’t that hard and the process can be quite relaxing after you get the hang of it. But, ask yourself, will you actually take the time to do it? Likely about half as often as your best intentions. But that’s not bad if you have a company taking up your slack when you have an important golf trip or need a mental health day at the beach. You see, Google doesn’t care about your golf trip…just that your website is producing regular content. Spend 20-25% of your money here.

#4  Automated Email follow-up

This is a fairly new concept, and it differs from just pushing out an email newsletter. It is client-specific, client-tracking, client-metrics, client-strategy, and it has just recently come down to an affordable price. Don’t contract with a vendor, pay thousands of dollars to license software, and then pay a butt-ton of monthly fees – there is a better way!

Monthly services like Infusionsoft are affordable and downright easy to integrate into your daily workflow. Get this, you set up campaigns and not only can your track the campaigns but also THE CLIENT or PROSPECT! How amazing is that? But you must strategically work through the process: creating the content, capturing your client education and buying process, and constructing a campaign. That is where you are going to spend the most money…after it is created then you will just need small tweaks and updates and an administrator can perform. Spend 10% of your money here.

#5 Social Media

In 2009, many well-known brands and large businesses stepped up to the plate, spending significant money on social media. Small businesses are just starting to get their feet wet with this form of media. One big thing to consider here is the message you are promoting. To really make a dent in social media you need a strategy and some tried and tested methods that will produce the type of conversation that works in social media. So keep your spending moderate until you are able to hammer out the details and the framework of your campaigns. The great thing about this medium is that with a little time and budget its a very meaningful way to connect with your sphere of connections. Spend 10% of your money here.

#6 Video

Video is changing how we interact with the web. Youtube is the second largest search engine. Video hardware is getting better and cheaper. More consumers are migrating to high-speed internet connections, and those speeds keep increasing. All of this is leading us into a time when business will use video to communicate regularly with clients, be it training, demonstrations, interviews, product reviews, promotion, and so on. Revenflo is delving into this area as we speak. We have an appointment later this month with our Revenflo videographer for an interview style session. Our approach will be to produce regularly scheduled, informal 3-5 minute segments of video interviews (during one video session) with the owner of Revenflo, Jason Broadwater. Spend 10-20% here.

We want to know what you think and what questions you have. Take a moment and let us know.

Featured, Small Business »

[13 Jan 2010 | Comments | ]
5 Sins of Web Writing

Common Web Writing “Sins” That Should Never Happen on Your Website

Some clients treat professional web copywriting services as an afterthought in the web design process. For many writerclients, the skills required to create riveting web graphics, or to program intuitive functionality seem like magic, or brain surgery, or magic brain surgery. But Writing? Everybody can write! So, that’s the area where they try to save a few hundred bucks. You end up with a beautiful, functional site that reads like a service manual, and contains a laundry list of web copy sins. Sins like:

Web Writing Sin #1: Rehashing Existing Copy

Why pay for fresh web writing when you have all of these brochures lying around? Well, because web writing is just different. It is meant to be more concise and more quickly absorbed, because we read web copy differently than print.

Imagine your customer holding your brochure in one hand. Maybe he has your competitor’s brochure in the other hand. There might be a third on the table in front of him. Contrast that with the MILLIONS of choices available to your customer in the web.

The more choices he has, the less time he will spend studying each one. So, if you are halfway down the web page, and you’re just getting to the part when Dad took over the company from Grandpa Bob…your typical web reader is long gone.

Web Writing Sin #2: Selling Your Awesomeness Instead of the Product:

This is a mistake of content and tone that seems to only happen to very successful businesses. Once they come to dominate the entire tri-county widget market, they tend to lapse into a kind of marketing shorthand. Without explaining the benefits, or even bothering to pitch to the potential customer, their web messaging tends to come across as “we’re awesome…join our team.”

Instead of assuming that the reasons for your success are obvious, and that the customer is dying for an invitation to bask in your glow, take a step back. Reflect on the components of your past success; most likely, the ways you serve the customer better than the other guy. Then present those ideas as the benefits the customer will enjoy when THEY invite YOU to be their vendor.

Web Writing Sin #3: Selling Features Instead of Benefits

This is closely related to the previous notion. Your patented process is 20% more awesome than your competitor’s? Congratulations…but what does it mean to the customer? Definitely tout your features, but never assume that the benefits are obvious to the reader. If it means more value for the dollar, a quicker return on investment, or it simply tastes great and is less filling, make sure to clearly state the benefits in terms that matter to the potential customer.

Web Writing Sin #4: Choosing English over Keywords

Keyword frequency is a necessary evil in web writing, and sometimes it takes a professional to inflict the linguistic damage necessary for good SEO.

SEO has altered the way information is presented on the page. To a language purist devoted to the Queen’s English, the results aren’t necessarily positive. In the real world, we use pronouns…in the web world, we don’t. Words like us, we and our become Tri-State Industrial Widget Company. You find yourself placing “industrial widget” in front of commonly abbreviated concepts like market, manufacturer, customer, sales and service, and so on. Henry David Thoreau said to “Simplify, simplify.” Thoreau also wrote crappy web copy.

Web Writing Sin #5: Not Going Pro!

Whether it’s in helping you see your value to the customer in a new way, asking the stupid questions others are afraid to ask, or in, you know, just writing real good, a professional web copywriter can add real value to your web presence. Truly, it’s a corner you don’t want to cut!

Events, Featured, RevenNews »

[11 Jan 2010 | Comments | ]

Join us for a seminar on successful marketing with Google Adwords Pay-Per-Click Advertising

Marketing Seminar in Rock Hill SC

Marketing Seminar in Rock Hill SC

When: Tuesday, Jan 12, 2010 – 7pm
Where:
Elliot’s BBQ in Charlotte, NC
Who:
Charlotte Apple Club, event open to public
What:
Jason Broadwater to speak on Successful Marketing with Google Adwords

Featured, Web Design »

[31 Dec 2009 | Comments | ]
A “Big 3” of Web Design Best Practices

“Good web design” may seem like a very subjective thing, open to much interpretation. It isn’t always easy to figure out what works, but you can always tell when something doesn’t – even if you can’t quite put a finger on it! As a web-20-logo-mosaicservice to our friends in small business, here are a few guideposts to determine whether your website is all it could be. For the purposes of this discussion, we have come up with a Big 3 of good web design: Read the rest of this entry »

Featured, Showcase, Web Design »

[29 Dec 2009 | Comments | ]
4 Uncommon Website Design & Marketing Tips

Website design has changed in the last 2 years, the web has shifted from static in nature to dynamic, it’s now all about the “end user” and how they interact with you online. This article will give you insight on some unconventional design elements and tactics to use in web marketing and visitor engagement. The new web is web-designtraining users to interact with content, to express themselves online while raising their expectations of what’s possible. Now they visit your website…what will you offer them? Read the rest of this entry »

Featured, Showcase, Small Business, Wordpress »

[22 Dec 2009 | Comments | ]
WordPress: 6th Sense for Your Business

Every small business owner knows that having a robust web presence is key to expanding their reach to customers outside their local market area. Having a blog is also part of that robust build-out.

Read the rest of this entry »

Featured, RevenNews, Showcase, Web Education »

[18 Dec 2009 | Comments | ]
How To Post In WordPress

WordPress is an open source content management platform that allows you to make updates andWordPress Image changes to website content with relative ease.  Being able to make changes to your website on a frequent basis allows you to keep the content on your site fresh and compelling.  This article covers the basics on “how to” post new content, tag and categorize your content.  The WordPress platform is remarkably easy to use once you have an understanding of the functionality of the platform. Read the rest of this entry »

Featured, Showcase, Small Business »

[16 Dec 2009 | Comments | ]
4 Laws (kinda) of Social Media Marketing

It appears as though social media has truly reached the tipping point for mainstream America.  The innovators that have been blogging, Tweeting, Facebooking, YouTubing and using various other social media outlets have a lot more company these days.  For those of you familiar with the Innovation Curve, the late majority has arrived!  A large part of the growth of social media pivots around the realization that businesses can achieve greater exposure via social media.  Read the rest of this entry »

Featured, RevenNews »

[11 Dec 2009 | Comments | ]
Social Media for Small Business

Earlier this week I attended a seminar/lecture at Queens College in Charlotte.  The topic was Social Media Today.  Initially the topic itself caught my eye and then I saw who the speaker was, Joshua Benton, Director of the Nieman School of Journalism Lab at Harvard.  I could not pass up socialmedia-mashupon an opportunity to hear someone that is affiliated with Harvard speak about social media.

Social media is any form of online media where people are able talk, share, comment, network and bookmark online.    Read the rest of this entry »

Featured, Showcase, Web Education »

[11 Dec 2009 | Comments | ]
Track your Website Engagement

In today’s world of blogging and the web each small business has an opportunity for a voice in the marketplace. There are great blogging software applications such as Wordpress, Blogger, Joomla, and Drupal to mention a few that are free to use, three of those four are considered open source. That means that developers work on the application to invent, maintain and innovate the product for free so we can use it to get your message out to the world. feedburner

So here you are sending out your message to would be followers, clients and participants (your community) and you have no data to tell you if your time is being well spent. Your first step would be to hook up analytics software (Revenflo uses Google Analytics, its free and packed full of info!) to see how many visitors are coming to your site each month. This will give you a good indication of how many visitors, which search terms, and overall engagement with your onsite content.

If your website is built in one of these content management systems they come with RSS built into the system. This makes it easy for visitors to subscribe to your information, each time you publish a new post it is pushed out from your site and can be subscribed to by your community in a  feed reader or aggregator. There are many of these on the web or you could also have the feeds come straight to your email inbox.

On-site analytics will give you great information about incoming visitors to your website but it will not give you the information about the outgoing content or RSS subscriptions broadcasting from your website. To track this data you will need a service like Feedburner, this is a Google product that monitors all of your outgoing feeds and gives you the ability to understand the behavior of your subscribers.

Tell me how you are tracking your website traffic or if you have questions about Feedburner or Google Analytics.

Featured, Showcase »

[8 Dec 2009 | Comments | ]
Drupal Goes Social, a South Carolina Perspective

Hello all, we are crankin away here in Rock Hill on some great new Drupal projects, can’t wait to show them off. As you know 99% of our development and website builds are done in open source technologies like Drupal (these are full feature content management systems and so much more). Today I wanted to give you a glimpse on the ability Drupal has for creating a social experience. drupal_logo Read the rest of this entry »

Featured, Showcase »

[7 Dec 2009 | Comments | ]
Google Analytics: 7 New Features

Google recently added powerful new features to your Google Analytics account. Just in time for Christmas, Google gives us a great gift. Revenflo uses Google Analytics to track visitor interaction and collect data so we can make the changes to your website that are necessary to accomplish your goals. Thesgoogle-caterpillar-logoe seven new features will enable us to drill down to the data even further & quicker to provide greater insights, create deeper customizations, do more advanced analysis AND track more mobile marketing! Read the rest of this entry »

Featured, Headline, RevenNews, Small Business »

[7 Dec 2009 | Comments | ]
Commercial Cleaning Services in Charleston SC Goes Open Source

Wordpress-logoJAN-PRO of the South Carolina Coast joins with RevenFlo to develop a website in the open source content management system Wordpress. The organizational goals include stronger online presence as more reflective of their market-leading strength; better facility to use their website in a meaningful way for publishing and managing of content; and improved communications, marketing, and sales. Read the rest of this entry »

Featured, Small Business »

[4 Nov 2009 | Comments | ]
Web Marketing Action Plan for Service Businesses

Presence | Sphere | Relationships

Any small to mid-sized business has these goals and objectives:

  • Grow Presence
  • Inspire Prospective Contacts
  • Facilitate and Strengthen Relationships

What do these objectives look like on the web?

The most important factor to the success on the Web is your overall approach. You cannot buy success on the web. You have to achieve it and maintain it. So what is it? What does success from the Web look like?

Presence

  • professional interactive up-to-date website presenting quality information to your prospective audience, making their lives easier or more fulfilled
  • search presence
  • social media presence

Prospective Contacts

  • Growing network community
  • Facilitating referrals and cross-referencing
  • Generating leads

Relationships

  • Using tools such as email, rss, and podcasting to stay in touch with contacts
  • Using CRM tools online (SaaS)
  • Managing social media
  • Providing “logged-in”online experiences for your customers
  • Using content to provide continuing value to your clients

What does implementation look like?

Tools

  • Website
  • Blog
  • Social Media Spaces
    • Facebook
    • Twitter
    • YouTube
    • Others as they emerge
  • Search Engines
    • Paid
      • Google Ad Words
      • Bing
      • Others?
    • Organic
      • Website
      • Blog
      • Social Media
      • Directories

Activities

  • Posting content
  • Managing content
  • Creating content
  • Design
  • Development
  • Search optimization
  • Analytics tracking
  • A/B testing
  • Conversion tracking and analysis
  • Linking
  • Connecting
  • Researching
  • Emailing
  • Systemizing
  • Automating

Examples of Metrics

  • Presence in Search Engines
  • Presence and Network in Social Media
  • Website Traffic and Visitor Behavior
  • Content Interaction
  • Web-based Conversions

Team

  • Account Manager
  • Consultant
  • Project Manager
  • Knowledge Workers
    • Designer
    • Developer
    • Writer
    • SEO Manager
    • PPC Manager

Cut to the chase

Budget

Our programs are based on strategic scheduled activity planned and budgeted per month or per quarter. The implementation of new technologies before beginning a program is common and may necessitate a project (as defined by having a beginning and end) on the front end of your program (as defined by its cyclical nature). All work is billed by the hour, managed through budgets, timelines, and deliverables.

Return

Return must be seen as overall business growth (revenue, brand equity, communications improvement, infrastructure improvement, leads, contacts, network, etc.). THIS IS NOT A LEAD GENERATION PROGRAM and would be unsuccessful if measured solely by that metric. These programs will grow your overall market presence and your overall business endeavor. These programs also inevitably help organizations improve processes and messaging, just by being put to task on these things in specific ways.

Mantra

Think it through.  Open it up.  Do and Measure.

Contact us to set a meeting and discuss!

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Featured, RevenNews »

[25 Oct 2009 | Comments | ]
Old Town New World Conference Wonderful Success! Thank you.
Tom Stanley of ACE Projects and Winthrop University at Old Town New World con

Tom Stanley of ACE Projects and Winthrop University at Old Town New World con

Thank you to everyone who participated in any way! We had 70 or so engaged people in a nice room having a discussion, many discussions, about how our lives are changing and are different because of the internet and digital technologies. Our lives here in Rock Hill, our lives in Any Town USA.

The speakers ranged from Education to Health Care to Municipality to Economic Development to Small Business to Manufacturing to Media. Yet, we all shared an idea, or a question. Read the rest of this entry »

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[5 Oct 2009 | Comments | ]
Wintrop Students get Access to RockThrill.net

In the context of at least two different Journalism classes, Winthrop students this semester will have access to RockThrill.net. The website is a community experiment and currently has participation / content from most sectors of the Rock Hill Community.

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[5 Oct 2009 | Comments | ]

sdwWhen I approached Revenflo about my website I had no idea how creative & resourceful they were. I was unhappy with my previous hosting experiences and simply looking for a new host. They opened a complete new way of handling my site from hosting and re-designing it, adding new features, creating more traffic and improving viewer loyalty—while mindful of the financial costs to me.

DivorceWisdom.com assists those overwhelmed with divorce regain balance, focus, and hope in life by handling a difficult season wisely. Jason and Chad met with me regularly to create a professional yet compassionate site providing valuable information to those hurting. They taught and encouraged me how to contribute to the process to reduce costs, yet were available at every step to take over or re-teach me when I was confused. The value they gave was four-fold what I expected initially. In two short months I see an increase in site traffic and favorable viewer response. My viewers stay on my site over seven minutes, read over five pages and my bounce rate is less than 45%. All thanks to RevenFlo.

Samantha Woods
DivorceWisdom.com

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[1 Sep 2009 | Comments | ]

RevenFlo is proud to work for Carolina Records Storage of Rock Hill. We have worked with Matt Tandy (owner) before with his previous business success – Infoshredding. InfoShredding was a records shredding company that was such a success that it was purchased by Cintas as they came into the region. We look forward to Carolina Records Storage achieving the same level of success. Thank you for allowing us to pitch in.

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[3 Aug 2009 | Comments | ]
Seal of Mecklenburg County, North Carolina

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RevenFlo is hired by the Leadership and Management Dept of Continuing Education of Central Peidmont Community College in Charlotte, NC.

Thank you, CPCC, for your continued business!

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[3 Aug 2009 | Comments | ]

Rock Hill School District Three hired for consulting on external communications for their new comprehensive strategic plan – an impressive strategic framework (called The Climb) that encompasses all aspects of the k12 education process from instructional design to environment to professional development and more.