Overview

With exponential growth occurring in Web video and projections estimated at 90% of Consumer IP traffic on the Internet by 2013, Elrod Pope Law Firm in Rock Hill, SC, saw an opportunity to get personal with Web Video Marketing.

About Elrod Pope Law Firm

The Rock Hill, SC based law firm has over 200 years of combined “lawyering” experience. Their passion centers on helping injured people and practicing the Golden Rule while holding accountable those responsible for wrong doing. The attorneys’ at Elrod Pope Law Firm see their work as more of a mission than a job —an opportunity to help those who cannot help themselves.

Nature of the Situation

Elrod Pope Law Firm was interested in bringing a greater degree of authenticity to their marketing. They wanted to tell their story in a more personal yet professional way. They have vast experience representing their injured clients in the courtroom and helping them through the healing process. While they are experts at practicing law, they are also regular human beings connecting to the struggles their clients are enduring. This very human and compelling aspect of the practice has only been visible from the inside.

Nature of the Solution

RevenFlo Web Team designed and developed Elrod Pope’s web site, and they manage their Internet Marketing. Tommy Pope, Elrod Pope Managing Partner and member of the South Carolina House of Representatives for District 47, was familiar with the authenticity Flip Cam Video provided; he utilizes video often to inform his District of House business. Knowing the ‘inside look’ it gave the viewer, Tommy came to RevenFlo with a desire to incorporate video into his firm’s marketing plan. RevenFlo knowledge workers, well versed in Web Video Marketing, were eager to create a quality Web Video for Elrod Pope Law Firm; one that would provide the authenticity they sought and the quality representative of their work.

Results

Elrod Pope Law Firm has a growing number of videos showcasing various aspects of their firm. Among them is a three minute video titled “A Look Inside.” Appropriately named, the video gives viewers a refreshing glimpse behind the curtain and into the humanitarian side of the firm. The video is accessible on their website’s home page as well as on their YouTube channel. Working with businesses like Elrod Pope is an ongoing pleasure for RevenFlo Web Team. Dedicating our time, energy and effort toward helping others become more successful is our passion.

Overview

Hive students, as part of an ongoing web video marketing project highlighting American Leadership Forum (ALF) – Charlotte Region, recorded a rather unusual round table discussion between ALF Fellows. Typically, when leaders from organizations like Presbyterian Hospital, Duke Energy, and Mecklenburg County Government gather together, conversations are focused on overcoming public and private sector obstacles rather than personal ones. At this particular round table, however, local business leaders found themselves telling their stories of personal growth and achievement from a shared Outward Bound Wilderness Experience.

Results

The web video marketing captures how breaking down barriers, getting out of a comfort zone, and learning how behavior helps or doesn’t help others were all part of the experience and lessons learned during the five day adventure. As part of their ALF Leadership program, John McGillicuddy, GM – Mecklenburg County Government, D. Dontae Latson, Dir. – Behavioral Health Services Presbyterian Hospital of Greater Charlotte, Carol Hardison, CEO – Crisis Assistance Ministry, Vincent Davis, Dir. of Smart Energy Community Projects – Duke Energy, and others, spent five days in the wilderness.  Jason Broadwater, President – RevenFlo Web Team and ALF Fellow stated that in the wilderness our titles are completely meaningless. Stripped of their urban comforts and professional identities, participants got to the core of leadership – helping someone else achieve a goal they could not otherwise accomplished on their own, and, applauding their success.

York County Bar Association (YCBA) located in Rock Hill, SC was interested in providing a “search by specialty ” function on their website as both a public service, and, as a means to market their members. To satisfy both needs, RevenFlo Web Team created a data base of local attorneys and their special area of interests, then designed a user interface for the public. The new website design feature serves to market YCBA members by connecting them with specific public needs.

About York County Bar Association

The York County Bar Association (YCBA) is a professional organization supporting local attorneys through communication, on-going education, special events, and regularly scheduled meetings in Rock Hill, SC. The association also provides communication between YCBA members and the South Carolina Bar.

Nature of the Situation

The working relationship between RevenFlo Web Team and the York County Bar Association (YCBA) began several years ago. Designing the organization’s seal was the first order of business. This was quickly followed by a website design and development. YCBA’s website was initially developed to facilitate internal management and communication. Overtime, YCBA recognized a greater potential for their website —to double as a public communication/marketing tool, and to give members the ability to access and update their professional information. Expanding the website to include a search by specialty as well as member management capability would not only help market their members’ services, it would also provide a helpful service to community.

Nature of the Solution

The Internet marketing professionals at RevenFlo created a searchable database identifying attorneys by practice or specialty. The feature allows visitors to the site an easy way to find an attorney who specializes in their particular area of need. The new database also gives individual York County Bar Association members the ability to manage their professional information. A login portal allows members to create, update, and manage their professional information as needed.

Results

The improved web design has been well received. While the York County Bar Association (YCBA) website has been providing its members a marketing platform by listing their names and affiliations for several years it did not allow for individual member management. Now, with the enhanced web design feature, members have control over the accuracy of their professional information giving them an improved opportunity to generate leads. The searchable database provides useful information to the public and brings prospective clients directly to YCBA members. RevenFlo Web Team is pleased to work with YCBA. We appreciate their repeat business and the opportunity to create solutions to their web design needs.

About Hutchison Group

Hutchison Group is a long established, well-respected investment group in Rock Hill, SC. Their reputation is base on doing what they say and focusing on what is best for the client. A favorite Zig Ziglar quote of Chip Hutchison reads: “You can have everything in life you want, if you will just help other people get what they want.” The professional team at Hutchison Group builds trusting relationships by bringing time honored business practices to each client they serve.

Team work is the best way to describe Hutchison Group’s approach to client care. The team of three may be small in number but certainly not in experience. Lead by Chip Hutchison, a native of York County with family roots dating back to 1773, the independent investment practice is deeply committed to serving the people in their community with integrity. Working from each others professional strengths, Chip, along with his associates, Debbie Elkins and Parker Bennett, focus on helping clients maximize their net worth through retirement benefits, health and life insurance, and debt management.

Nature of the Situation

Hutchison Group (HG) had become increasingly frustrated by the limitations and lack of autonomy imposed by their present website which was created using a generic financial advising template. In the early days of their template website, it seemed a good fit as it required very little creativity and input. As HG grew, however, their website expectations quickly outgrew their current site’s capabilities. Unfortunately, the template offered little room for customized design or content. Along with personal content and design, Hutchison Group also invisioned a website that could integrate with social media and provide enhanced Search Engine Optimization (SEO).

It had become apparent that the industry template no longer fit with the service and  integrity on which Hutchison Group built their reputation. They were in need of a website that would give them the ability to highlight their brand of investment professionalism as well as the human centric side of their organization.

Nature of the Solution

The professionals at RevenFlo Web Team, while working closely with Hutchison Group, created a custom website with features they desired. Built on a WordPress publishing platform, the new site easily allows for content management, SEO, event calendar postings, and, it integrates fluidly with social media. Professional photographs were incorporated in a rotating marquee featuring the HG investment team on the sites home page. Photos also accompany personal bios and the group’s history adding to the human centric aspect HG was craving.

The new site hosts an event calendar for listing financial events that can be updated as needed by HG staff.  Facebook and YouTube have been integrated into the site. RevenFlo educated HG on the use of Facebook as a marketing tool and provided a social media strategy. A “nutshell” web marketing video was also created, uploaded to YouTube, and integrated with the website’s home page.

Results

Hutchison Group is pleased to have a website reflecting their personal service, integrity and expertise. The event calendar feature serves as an excellent marketing source. It is a welcome tool for current and prospective clients as it provides education and industry updates in a timely fashion. The nutshell video provides visitors to the site a quick overview of the HG business philosophy in a format that is quickly growing in popularity. The video gives viewers insite to the HG team approach, their expertise, and to the camaraderie they share. With a social media strategy, HG is empowered to manage their Facebook page. The WordPress platform gives HG the freedom to manage their own content, making changes and updates as needed.

RevenFlo Web Team was thrilled to help HG achieve the website they had envisioned – one that is attractive, personal, and makes full use of SEO. The new, robust site will grow with Hutchison Group’s marketing strategy and will continue to enhance their Internet presence. Working with HG principles, Chip, Debbie and Parker, was a pleasure. We wish them continued success!

About Catawba Care

Established in 1994 as Catawba Care Coalition, the agency has seen many mergers and expansions over the years. Each one leading toward the respected and valued provider of comprehensive HIV/AIDS prevention and care, known today as Catawba Care. The not-for-profit organization, a United Way funded agency, operates with a dedicated and caring staff of 22 full-time and 3 part-time employees. They are experts in providing educational and medical resource information about HIV/AIDS. And they are passionate about promoting optimal health for York, Chester and Lancaster County residents. As an organization built on values of compassion, commitment, diversity, excellence, and integrity, Catawba Care felt their website could no longer accurately represent their mission.

Nature of the Situation

Unfortunately, prevention and treatment of HIV/AIDS remains a healthcare concern. The need for Catawba Care to effectively deliver educational information is critical to the health of the communities they serve. The staff is focused on caring for the needs of the community and the individual person but reaching those in need of education as well as those in need of medical care was an increasing challenge. Their old website did not allow for content updates without creating havoc to formatting. Nor did it allow integration with social media like Facebook and YouTube. Catawba Care needed a new site for marketing purposes that could be easily updated, integrated, and one that could double as an outreach to the community they are dedicated to serving.

Nature of the Solution

Under RevenFlo Web Team’s professional direction, students at The Hive began developing a new website for Catawba Care in fall 2011. Visions for the new site included informative videos, interactive forms, social media interaction, and written text presented in a thoughtful, welcoming format. The new, robust website would allow for easy updating of medical services, educational information including a myth busting column, calendar events, volunteer opportunities, and a form page which allows visitors an opportunity to ‘Ask the Expert’ and view answers to FAQ.

Results

Hive students hit a home run in creating a WordPress website showcasing Catawba Care’s mission. The new site highlights their efforts to prevent HIV/AIDS, and, to provide medical care and support services for people living with HIV/AIDS. The site is welcoming and thoroughly educational. Content is written with compassion urging visitors to take responsible action for their health while offering confidential support. The site allows staff to easily integrate with social media sites such as YouTube and Facebook. Content updates also occur with ease allowing staff the ability (without formatting breakdown) to update educational information and maintain a calendar of events.

Catawba Care’s mission to educate the community about the prevention and spread of HIV is explicit throughout the site. The site’s refreshed, professional appearance, ease of navigation, and ability to grow with the needs of Catawba Care bring renewed energy to the valuable work they do. It is a viable marketing tool that doubles as an excellent outreach to the community giving individuals a confidential forum to ask questions and learn about services available to them and their loved ones.

Since 1990 Carolinas Insurance & Investment Group (CIIG) has been providing professional services for individuals and businesses in the Tri-county area of South Carolina. Throughout Rock Hill, Fort Mill, York, Lancaster and Chester, SC, CIIG proudly represents over 350 employers as well as many individuals and families. The professional team at CIIG, lead by Watts Huckabee, leverages their professional expertise and expansive inventory of plan options to meet their client’s changing needs. Customizing affordable, understandable and meaningful insurance and investment plans with unparalleled, ongoing service is the cornerstone of their mission.

The vigilance Carolinas Insurance & Investment Group provides to their clients’ with annual monitoring of their changing insurance coverage and investment needs has brought continued growth to this well respected firm. CIIG understands the importance and sensitive nature of the service they provide. Having a website that accurately reflects the scope of their work as well as the caring philosophy behind their mission is an important component of the level of service they strive to provide.

Nature of the Situation

Carolinas Insurance & Investment Group’s website was no longer able to accurately reflect the company’s scope of work. Nor did it effectively portray the company’s personal and professional commitment to client service. CIIG’s needed a more robust website. A new site with an up-to-date style, rich in content, with ease of use and improved marketing ability. After carefully listening to CIIG concerns and needs (step one in the web team process), RevenFlo Web Team professionals designed a fresh, new, customized website.

Nature of the Solution

Using a WordPress content management system, RevenFlo developed a content rich site that is easy to navigate. The new site shows a refreshed brand identity. It is also personalized with CIIG’s history and mission as well as employee images including a rotating banner image featuring client testimonials.

Being able to update material on their website was important to CIIG. One of the benefits of WordPress is its ease of content and marketing management. The new site gives CIIG the flexibility to add and change content. Professionals at RevenFlo utilize Search Engine Optimization (SEO) as well as analytics such as a trackable phone number, used to measure calls as a direct result of visiting the website, to boost CIIG’s Internet ranking.

Results

With their new, robust website, Carolinas Insurance & Investment Group has the freedom to create a commanding and authentic Internet presence. Now, their site accurately reflectes their commitment to providing unparalleled service to their clients as well as desire to be the insurance and investor provider of choice in the Rock Hill, SC and the greater Tri-county area. RevenFlo is pleased to be of service to this longstanding, reputable business, and, to help them more effectively market their identity on the web.

York Road Elementary School 5th grade teacher, Derek McQuiston, has a dream so big it simply won’t fit in a traditional learning environment. Heralded by many as a pioneer, Derek McQuiston created Classroom Without Walls with a mission to introduce students to field-based experiences where they can connect classroom learning to real life. The length of a typical school day is another mold Derek is breaking. Much of the field-based experiences he organizes, like the science-based kayak trip his students took last fall, occur after school and sometimes on the weekend. So what kid is going to sign up for extra school time? The ones Derek gets a hold of because they can’t help but become enthusiastic about what they are learning!

One of Derek McQuistion’s immediate desires is see his vision extend to both 4th and 6th grade classes at York Road Elementary. Ultimately, he would like to see his ‘Big Dream’ empower other educators. Encouraging them to be creative and use their teaching instincts to challenge traditional teaching norms. Derek knows he is fortunate to have the support of York Road Elementary School and parents. However, this monumental, inspirational and timely vision needs a big voice if it is to go from a grass roots effort to standard procedure.

Nature of the Situation

Classroom Without Walls (CWOW) is a pilot project spearheaded by 5th Grade teacher, Derek McQuiston. With the start of the 2011 – 2012 academic year, Derek began implementing CWOW concepts into the structure of his students’ school day. One of his goals is to grow the program beyond his 5th grade class starting with 4th and 6th grade classes at York Road Elementary. He was looking for a way to document his experience, as well as, and perhaps more importantly, share his experience with other educators and the community. Derek knows first hand how to use technology as a powerfully informative and captivating teaching tool. He knew the Internet would provide an ideal way for him to share his story. Funding for a website, however, was not in the budget.

Nature of the Solution

RevenFlo Web Team met Derek through their work with Our Education Vision, a collaborative project with South Carolina Schools (SCASA). Quickly seeing the potential of Classroom Without Walls, RevenFlo knew just what Derek needed – presence on the Internet. As managers of The Hive, RevenFlo introduced Derek to the free website work Hive students do for community non-profits. During fall 2011, Hive students designed and developed a blog website for the Classroom Without Walls project. Flickr and YouTube where integrated into the site creating an avenue for automatic postings. Hive students also introduced a WordPress App that allows Derek’s 5th grade students to add their posts to the blog site directly from their iPads. The newly launched site gives Derek McQuiston a versatile marketing platform, one he can use to showcase the impact his big dream is having on his class. The freedom his students have been given to post their experiences adds authenticity as well as a valuable means for measuring the projects success.

Results

The Blogging site allows Derek to show how core ideas of Classroom Without Walls like creative use of technology, instructional design, and, methods of day-to-day instruction, serve to unlock kids’ curiosity and get them excited about learning. York County School educators and parents are able to follow Derek and his students as they explore a new style of learning. Derek invites anyone who might be intrigued with his pilot program to visit his blog site. Once there, you’ll quickly understand why he whole heartedly believes a classroom is more than desks and walls. RevenFlo Web Team is pleased to be a promoter of education and wishes Derek McQuiston every success.

Becca Ebersole, founder of Friends of York County Animal Shelter (FYCAS), is a native of York County. With a deep desire to care for animals, she found what she hoped would be a meaningful outlet for her growing passion through volunteer work at a York County Animal Shelter. She quickly realized that animals housed at the shelter needed more than love, they needed an advocate. In an effort to save animals who would otherwise not leave the shelters alive, Becca established Friends of York County Animal Shelter (FYCAS) in 2011. Today, thanks to FYCAS, animal adoption rates in York County have doubled (and tripled at times). In collaboration with York County Animal Shelter, FYCAS cares for, grooms, trains, and spays/neuters dogs and cats. Their ongoing objective is to find loving homes for every stray dog and cat at the shelter.

Nature of the Situation

Through word-of-mouth and a well-liked Facebook page, FYCAS has seen animal adoption rates improve in York County. But as long as there are pets without a home, Becca Ebersole continues to see an unfulfilled need. Demand for these homeless dogs and cats is simply not keeping up with the ever increasing supply. Word-of-mouth and Facebook were not making a significant enough impact. What FYCAS needed was a more robust marketing source. One that was customized around their brand, where they could feature their homeless pets and stories of compassion. Unfortunately, the all volunteer agency, like many non profits, was limited by a scarcity of funds.

Nature of the Solution

Friends of York County Animal Shelter (FYCAS) found a welcomed solution to their marketing problem in a local, high tech, education program. The Hive, in Rock Hill, under professional guidance of RevenFlo Web Team, embraced FYCAS as one of their Fall 2011 projects. Over the course of the semester, students designed and developed a website specifically addressing the needs of York County’s stray dogs and cats. Since the website’s December 2011 launch, FYCAS has seen their adoption rates double. The new website provides a platform for Becca to showcase urgent pet adoption needs as well as heart warming pictures of successful pet adoptions. The interactive site supports online donations, an online gift store, and educational information for future volunteers including a foster pet parent program.

Results

Friends of York County Animal Shelter grew out of one woman’s love for animals. With help from The Hive, the new FYCAS.com website gives Becca Ebersole and our fury friends in York County a greater chance at creating more success stories. Armed with a customized marketing platform, FYCAS is experiencing an increase in pet adoption rates. With a goal to have every stray leave York County Animal Shelter with tails wagging, FYCAS’s website positions them toward greater success. RevenFlo Web Team is pleased to offer professional internet marketing services to the non-profit community through The Hive. We wish FYCAS continued growth.

Climatech Heating and Cooling, Inc. is a locally owned and operated business serving the HVAC needs of the greater north Charlotte community. While the area they serve is quite expansive, the expert service they deliver is very personal. Their 25 highly trained employees, many of whom live within the communities they serve, are committed to the company’s mission; delivering value to customers with honesty and integrity.

Climatech has been providing professional, quality service for a decade. Their exceptional knowledge and attention to building long term customer relationships has earned them an A+ rating from the Charlotte BBB. Never ready to rest on their accomplishments, Climatech continually looks for opportunities to improve their business.

Nature of the Situation

Five years ago, Climatech approached RevenFlo with a desire to build a company website. After careful listening and collaboration, RevenFlo created a customized WordPress website that measured up to Climatech expectations. Now, five years later, the website continues to perform well; however, the company’s expectations have grown. Climatech wants to update their site without losing their brand recognition. Key elements to consider for the update included a more personal appearance/experience, and, an ability for clients to take action via the website – creating potential for lead generation.

Nature of the Solution

Knowing that Climatech wanted to stay true to the “look” of the original website, RevenFlo approached this project with a new design; one that would refresh the site without giving it a total facelift. To make the site more personal, stock photos were replaced with images of Climatech employees. Forms were also added creating an easy avenue for new as well as existing customers to contact Climatech. RevenFlo Web Team added a feature which allows customer reviews posted on Google and Yelp to be published directly to Climatech’s website; providing greater credibility to an already well-respected company. A new WordPress theme was also introduce which enhanced the websites overall appearance. Giving it a fresh, updated look without loss of brand identity.

Results

The website created five years ago for Climatech Heating and Cooling, Inc. is still performing well and looking better than ever. Now, when customers visit the site, they see the faces of service technicians who may call on their home. They also have a face to go with the voice of their customer service rep. A contact form with a special offer appears on pages throughout the site enabling Climatech an opportunity to secure new leads with a target audience – clients who are actually interested in the service they provide. Personal testimonies uploaded to their home page from satisfied clients reinforce Climatech’s message of providing exceptional service. A new look with a timeless message! RevenFlo WebTeam is pleased to once again assist the good people at Climatech in reaching their goals.

Ancon Expeditions of Panama has been conducting tours in Panama since 1997. Their unspoiled, biodiverse landscape offers travelers a unique opportunity to experience magnificent rainforests, spectacular seas and ancestral indigenous cultures. Experts at Ancon Expeditions are enthralled on a daily basis with the beauty of their ecosystem and can’t help but exude their excitement in each and every well-crafted tour. Travelers frequently comment on the warm welcome, professionalism, and one-of-a-kind adventures they encountered during their time with Ancon’s knowledgeable team.

With the unique opportunities Ancon Expeditions offers coupled with their economical rates, this team of Naturalists know they have a desirable product. Their challenge is in matching the spectacular ecotourism they offer with customers seeking their brand of vacation, in other words, they need help targeting the right customer. Ancon Expeditions’ overarching goal is to drive interest to and participation in their programs.

Nature of the Situation

Ancon Expeditions came to RevenFlo with a well organized web site which showcased their wide variety of intriguing and adventurous tours. What they lacked was a good use of Search Engine Optimization (SEO) and web marketing knowledge. RevenFlo Web Team was pleased to introduce them to the proven steps in web strategy and planning and designed an approach to fit their budget.

Nature of the Solution

In order to reach a broader and more targeted audience, the web team at RevenFlo set out to add value to Ancon’s internet presence. First steps included the addition of web links, social sharing, and content marketing. A critical component to successful web presence is the use of keywords. RevenFlo Web Team identified target keywords for Ancon Expeditions and put them to work doing what they are designed to do best – matching the right customers with the right product.

With several SEO improvements in place, RevenFlo implemented one more critical step involving analytics. Google Analytics, by measuring web site performance, is a valuable tool for customizing our web marketing strategy. In the case of Ancon Expeditions, analytics gives us pertinent demographic, keyword, and traffic patterns.

The Results

With much improved SEO, utilizing targeted keywords, Ancon Expeditions is realizing an increase in traffic to their website. More importantly, they are finding success in reaching the “right” customer. Improvements in content marketing are demonstrating measurable improvements in analytics – equating to a better customer experience while visiting the Ancon Expeditions’ web site.

As the agreed upon strategies continue to meet objectives, RevenFlo looks forward to expanding opportunities for Ancon Expeditions to present their business on line. Helping them to achieve their goal of growing and improving their customer’s participation in the enriching programs they offer.