Where to Start

Understanding that one has a need in Internet-based communications and marketing is a first step, but knowing where to start in order to service that need is often not clear. We put forward that approaching us is your simplest and most productive path.

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We work with you to

• define business objectives;
• define strategic objectives;
• align budgets, resources, and timelines;
• execute projects and activity;
• deliver and/or measure; and
• begin the process again.

An Extension of Your Team

Organizational and individual communications have never been more present in the marketplace. Much of this communication is inspired by the Internet. The Internet is a space for activity and engagement. It’s happening now. The true investment is in that activity, in those communications.

Success on the Internet comes from the willingness to invest in activity in a meaningful way and to measure the effects of such engagement.

Resources

Each RevenFlo team member works closely with a project manager. We collaborate and complete objectives for your project or program with a commitment to success and value.

We provide a different kind of investment in human resources, a team collaboration model, a successful alternative in a changing marketplace.

• Salary – The salaries of an Internet Marketing Director and a Webmaster and a Designer and a Developer and a Content Writer and an SEO often make staffing a team a non-starter.
• Budget – Even with several of these skills on staff, you must supply budgets for spending on contracted, skilled labor outside of those staff members’ skill sets.
• Health Care – Health Care costs are unpredictable, expensive, and they present an administrative burden.
• Benefits and Taxes – The W2 employment model can add significant cost to staffed labor
• Infrastructure – Computers, software, and space are to be provided.

With all added up, you will spend a significant amount of money on Internet Marketing in the next 5 years.

Comprehensive and Integral

RevenFlo will

1. work with your executive and/or marketing team to develop strategy and define business requirements;
2. work in our teams of knowledge workers to define content and technology requirements;
3. delineate tasks and manage the implementation of those tasks as strategically dictated – utilizing the different knowledge worker individual’s skill as it is needed at that particular time;
4. measure, analyze, and report to executive/marketing committee or director.

Working with a Marketing Director

Whether you are a CMO, a Marketing VP, Marketing Director, or a Marketing Manager, you are in charge of what happens (or doesn’t happen) on the Internet. You have a full plate as it is, and Internet Marketing is becoming an increasing component. Imagine having the team you need intact and ready to work, you just put it on like a magic glove and it guides your hand while you watch and provide the vision. Consider allowing RevenFlo to do the work that needs to be done.

Potential Roles and Responsibilities

RevenFlo can function with your organization to execute any or all of the following roles:

• Execution and management of web content – including design, development, and content creation and distribution.
• Webmastering
• Work with marketing department to adapt online messaging to fit the appropriate vehicle and audience resulting in compelling and effective materials that maintain brand and voice, and evoke emotion, enthusiasm and/or action.
  • For external audiences – communicating about client and mission and initiatives – inspiring stakeholders and prospective stakeholders to learn more, join, and advocate for or invest in the client.
  • For internal audiences – communicating about marketing and branding initiatives – inviting participation, explaining purpose and value, providing updates, sharing results and insights.
• Drive the strategy for existing websites, web 2.0, and other emerging media based on trends and data.
  • Create a comprehensive report that provides a regular snapshot of the big picture of online advertising, social media, website activities/traffic. Present monthly.
  • Manage website improvements. Re-think and renovate the website to meet evolving needs based on data and insights. Review traffic reports, digital trends and competitive websites and liaise with appropriate internal teams to identify ways to improve.
  • Write business requirements and interface with technical team to manage website changes, seeing them through implementation.
  • Manage the content on main website.
  • Manage the e-newsletter. Working closely with the Marketing Communications Manager, identify ways to improve the content, delivery, reach and impact of the e-newsletter. Manage content strategy, planning, creation and collection. Lead review with appropriate stakeholders, and coordinate with other communication plans/calendar.
• Comfortably and confidently deliver presentations to internal or external partners.
• Champion new ideas – identifying opportunities for new, innovative programs and initiatives. Develop proposals for new ideas and present them to manager and other key stakeholders as needed to gain support.
• Assist with additional marketing projects as needed.

Budgeting

The budget is time and materials. The effect is a contracted staff. We are proud of this business model. We are leaders in web team management. Budgets are determined either annually in the context of a monthly program or around a specific project or campaign.

How You Drive

We put in place a regular meeting cycle to review strategic direction and analyze metrics and data. We review projects and priorities. We review budget and next steps. Then, we go do the work.