Overview

Hutchison Group was looking for a marketing tool that would best represent their brand  —one built on cultivating trusting relationships through shared knowledge— by demonstrating authenticity and utilizing cutting edge in technology.

About Hutchison Group

With roots in Rock Hill, SC, dating back six generations, Hutchison Group has a deep commitment to the people of York County. This team of three financial advising professionals possesses a singular mission —to lead their clients to financial assurance. Gaining their client’s trust is not just a theory, it is the basis of each working relationship. Chip Hutchison III, Debbie Elkins, and Parker Bennett are an all-inclusive financial advising team who truly enjoy getting to know their clients, educating them on the tried-and-true as well as latest-and-greatest in investment strategies. Taking time to sit with their clients, or “family members” as they are fondly called, and truly understand their needs is heartbeat of this group, and, the sturdy foundation on which they have built their success.

Nature of the Situation

Chip, Debbie and Parker, Hutchison Group’s team of financial professionals, are smart, savvy and fun! Showing their light hearted interactions with one another is equally as important to them as their professional credentials. The authenticity afforded them by their website design allows clients to read their personal profiles,  history of successes, and learn about timely financial topics including upcoming educational events hosted by the group. All good stuff but this team was looking for an additional tool to enhance the authenticity of their Internet marketing strategy.

Nature of the Solution

Hutchison Group hired RevenFlo Web Team in 2011 for a new website design and development. To address their own internal Internet marketing needs, RevenFlo created several “Nutshell” Web Video Marketing segments. When Hutchison Group viewed RevenFlo’s Nutshell videos, they knew they had found the ideal Internet marketing tool.

Done correctly, Web Video Marketing gives viewers an honest assessment of the working relationships within an organization. It provides prospective clients a chance to encounter a company’s personality. For Hutchison Group, attracting clients in this manner assures a more cohesive and longer lasting professional relationship.

Results

The Nutshell video RevenFlo Web Team completed for Hutchison Group was uploaded to their website. The four minute video captures the group’s personality, their approach to financial advising, and their passion for helping those they serve. Prospective clients can quickly get an insider’s look and decide if the Hutchison Team is the right fit for them. Web Video Marketing is a fast growing trend. It is a perfect fit for Hutchison Group who likes being on the cutting edge of information technology. Going forward, the group plans to have RevenFlo create seven more marketing videos for their website. The videos will be educational and topic specific, each one speaking to the needs of their clients.