Overview

With the launch of their new website in November 2011, Carolinas Insurance and Investment Group (CIIG) proudly possesses a versatile and robust Internet Marketing tool. CIIG’s initial push toward a stronger website design was motivated by their desire to break free of the limits imposed by the template based site they were using. With limits lifted, introducing Web Video to their marketing armamentarium is proving to be another wise step.

About Carolinas Insurance & Investment Group

Located in Rock Hill, SC since 1990, Carolinas Insurance & Investment Group has laid a strong foundation within the community. CIIG’s philosophy is to allay their client’s doubts, fears and concerns by providing tailored solutions to their individual and business insurance and investment needs.

Nature of the Situation

Watts Huckabee – CIIG owner and founder, with his staff of 15 professionals places a high value on relationship building. In fact, building trusting relationships is what sets them apart from the competition. It is rather easy to deliver this message to prospective as well as established clients when they come through the door. The challenge arises in finding newer and more effective ways of targeting their message to a broader audience.

Nature of the Solution

RevenFlo Web Team, designers and developers of CIIG’s new website, proposed Web Video Marketing as the solution for targeting a broader audience. Web Video Marketing is the fastest growing marketing tool on the Internet and for good reason. Nutshell Web Video has an unparalleled ability to reveal the subtle nuances existing within an organization. The organization’s authenticity, or lack there of, quickly becomes apparent to Nutshell video viewers.

Huckabee’s Nutshell video message is relatable and sincere. It gives visitors to the company’s website a “feel” for how CIIG conducts business both in individual care and community service.

Results

Carolinas Insurance & Investment Group was looking for a way to build rapport with a larger, target audience. The just-under-four-minute video created by RevenFlo Web Team offers viewers a personal look inside CIIG. Potential clients now have an opportunity to gain a greater understanding, and, perhaps, greater appreciation for CIIG’s commitment to those they serve. RevenFlo utilizes a variety of Internet marketing tools. Counted among them is a growing portfolio of Nutshell web videos. It brings RevenFlo tremendous satisfaction to see their work benefiting others.