Web Marketing Well Managed

More on Small Businesses and Pay-Per-Click
Jason Broadwater and Ted Kozlowski continue their discussion on the importance of geographically specific search engines and pay-per-click options for small businesses.

Small Businesses and the Use of Pay-Per-Click - Part 2
Jason Broadwater and Ted Kozlowski continue their discussion on how pay-per-click options help large and small businesses and how analytics can track a business’s Return on Investment.

Small Businesses and the Use of Pay-Per-Click
Jason Broadwater and Ted Kozlowski discuss how pay-per-click options help small businesses purchase paid search services that target their local market through search engines, such as Google.

Introduction of Ted Kozlowski
Jason Broadwater introduces Ted Kozlowski, RevenFlo’s new director of sales, who discusses new opportunities that will be available to local small businesses to generate more sales leads.

Blogging
Jason Broadwater discusses how a business person can use the technology of blogging to create conversations online with potential customers or post informative articles about their business expertise.

Lead Generation
Jason Broadwater discusses generating leads on the web through pay-per-click ads on search engines and other options, such as a free estimate page on the business website.

Auto Responders
Jason Broadwater discusses auto responders, which are automated e-mails sent to potential customers, and how to use them to benefit your business.

Marketing Funnel
Jason Broadwater discusses the use of a marketing funnel for garnering prospective customers and types of marketing funnels, such as a newsletter, seminar, or free consultation.

Spam
Jason Broadwater discusses spam as an e-mail mass marketing effort, the abuse of e-mail by businesses for marketing purposes and how to create a marketing list so people can opt to receive your information.

E-mail Solicitations from Search Engine Optimizaton
Jason Broadwater discusses solicitation e-mails from various search engines, which are often spam, and the importance of going with a reputable company to increase your SEO and SEM on the internet.

The Use of Social Networking Websites by Businesses
Jason Broadwater discusses how various businesses have used social networking websites to plug their products and services. Is it a good idea?

Various Internet Browsing Tools
Jason Broadwater discusses various Internet browsing tools and website release standards used to ensure sites can be viewed on tools from I-pods to PCs.

Various Internet Browsers
Jason Broadwater discusses various website browsers and how they interpret the information in web pages, as well as new web site standards being implemented with most new browser releases.

Content Management Systems - Part 2
Jason Broadwater continues the discussion on the importance of using a content management system, including how to select a content management system that will effectively manage your business website.

Content Management Systems - Part 1
Jason Broadwater discusses the importance of using a content management system, which acts as a system of instructions or template, to effectively manage your business website.

Human Systems
Jason Broadwater discusses the importance of human systems within technology systems which allow businesses to customize how employees access and edit websites.

Banks and the Internet
Jason Broadwater discusses how community banks can capitalize on new Web 2.0 style technologies without compromising security or the perception of security (which aren’t exactly the same thing).

REALTORS and the Web
Jason Broadwater discusses how REALTORS can use the web to grow. The industry has been quick to learn how to use the web and is increasingly investing in its technologies.

Referrals and Your Website
Jason Broadwater discusses how a website works in your referral system. All small business service professionals live and die by referrals. The website is the second step. People look you up before they call you.

Hear excerpts of Jason Broadwater speaking on the economic development goals of Rock Hill, SC, and the strategy of focusing on the Historic Old Town of the city to communicate the identity of the place and attract new citizens, patrons, and investment.