Social media is about authenticity and relationships. We encourage our clients to approach the world of social media as a way to engage their stakeholders in meaningful conversation. Social media marketing is as an online extension of the many networking activities you undertake in the “real world,” such as membership in your local Chamber of Commerce, attendance at social or networking functions, or service on a civic or charity board/committee. The time you spend getting your face and name out into your local community is vital to your business. You should do the same in the web community, and social media marketing is an effective way to do it.
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Retail spending on the internet has increased consistently over the years, and continues to grow. In the past decade online purchases have grown to represent around 8% of the total of all retail transactions. This represents a growth rate of 700% or more, and the trend continues upward, despite the continuing economic difficulties.
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Nine Necessities of Web Marketing for Service Businesses and Professional Practices. This book describes my process for building professional Web marketing programs for service businesses functioning in a local marketplace. This book is not a step-by-step guide as much as it is a comprehensive education of process. Your particular steps will be unique to your situation.
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