Social media is about authenticity and relationships. We encourage our clients to approach the world of social media as a way to engage their stakeholders in meaningful conversation. Social media marketing is as an online extension of the many networking activities you undertake in the “real world,” such as membership in your local Chamber of Commerce, attendance at social or networking functions, or service on a civic or charity board/committee. The time you spend getting your face and name out into your local community is vital to your business. You should do the same in the web community, and social media marketing is an effective way to do it.
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