potatoes with googly eyes on sofa

The 2016 Googly Eye Challenge

2016 marked the first year of the Googly Eye Challenge—a competition to create more pictures with Googly Eyes for the world to enjoy. Teams compete for points based on specific prompts, such as “Add Googly eyes to a piece of beautiful artwork.” Pictures are uploaded to facebook with the hashtag #googlyeyechallenge, and after a week long event, judges award points to determine the winner.

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ghost in a television

J.J. Abrams’ Mystery Box and Social Media

J.J. Abrams has built a career on the mystery box. He uses them to power his stories and drive consumers to marketing campaigns rather than away. If you haven’t seen him detail the importance of the mystery box on TED, stop wasting your time and play the video: Anyway, the idea goes something like this:…
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facebook social media marketing

On Asking Friends to Like Your Facebook Page

If you’ve been on Facebook for a while, you’ve probably gotten used to (or have begun to ignore) the constant stream of requests to like the pages of your friends.  These are the friends who own their own businesses, make art, or play in bands, and want to share the latest updates with you.  And…
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