If you believe that you could be getting more from using the Web than you are currently, then you should begin with web consultation. Many small companies or practices begin with this idea: “I need a website.” The problem there is that a website is not a pair of shoes. It’s not like you can look through your options, pick up the site you like, bring it to the counter, and purchase. The real question at hand is: How can I leverage the web to benefit my organization? To approach this question, you will be well served by putting a little money into consultation upfront, before plunging into “buying a website”.