Digital Marketing

The strategic use of digital content and online activities
to achieve one or more of the following outcomes:

1
Brand
Growth

2
Lead
Generation

3
Product
Sales

4
Employee
Recruitment

There are a growing number of channels, tools, and tactics utilized in digital marketing.

Channels

  • Website
  • Social Media
  • Search
  • Streaming
  • Email

Tools

  • WordPress
  • Social Media Platforms
  • AI Tools
  • Email Tools
  • Google Ads / Keyword Tools
  • Google Analytics

Tactics

  • Content Creation
  • Social Posting
  • Social Advertising
  • Search Advertising
  • Email Segmentation

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    A Few Case Studies for Digital Marketing

    BASELoad

    Winthrop Life

    Video Marketing for a Program Changing Lives

    York Preparatory Academy

    Creative Video Production for a Free Public Charter School in York County, SC

    RN Charleston

    Digital & Social Nurse Recruiting Program for Trident Medical Center in South Carolina