Digital Marketing
The strategic use of digital content and online activities
to achieve one or more of the following outcomes:
1
Brand
Growth
2
Lead
Generation
3
Product
Sales
4
Employee
Recruitment
There are a growing number of channels, tools, and tactics utilized in digital marketing.
Channels
- Website
- Social Media
- Search
- Streaming
Tools
- WordPress
- Social Media Platforms
- AI Tools
- Email Tools
- Google Ads / Keyword Tools
- Google Analytics
Tactics
- Content Creation
- Social Posting
- Social Advertising
- Search Advertising
- Email Segmentation