BASELoad is a Healthcare Data Solutions company located in Rock Hill, SC. They provide healthcare industry-specific solutions such as claims auto-adjudication, data optimization, 1099 corrections, and more. They also work with healthcare providers on behalf of their clients when correct provider data needs to be retrieved. They wanted a brand refresh that incorporated their new robot mascots, so we helped them redefine their image and messaging. We also helped reach greater clarity in their offerings and value propositions as presented to their clients.
Value Proposition
Service Offerings
BASELoad has been offering a full suite of solutions for healthcare payers for decades. Working with their team, we identified ways to better communicate those solutions. We helped them assess their service offerings and clearly organize them so that their website would speak directly to the businesses that can hire them.
The Industry Standard
As their tagline suggests, BASELoad is the industry standard because they started offering their services long before many of their competitors. We ensured their new website communicated this fact, as it is an important differentiator.
Brand
Helper and Glitch
Helper and Glitch are robots designed by BASELoad’s very own Brent Saltzman. The client wanted these robots to be front and center in their marketing because most of their competitors have a more “stuffy” brand. We enjoyed creating a new, more modern brand that felt consistent with these fun and futuristic robots.
The colors we chose for the logo correspond with individual solutions BASELoad offers, creating a cohesive feeling throughout the website. These colors also appear on Helper and Glitch, tying them into the overall branding.
Conference
The Best Booth
Healthcare payer conferences are a major part of BASELoad’s marketing strategy. Insurance company representatives visit so many different company tables, it can be hard to remember each one. Because of that, BASELoad tries to come prepared with t-shirts, bags, stress balls, pens, and more that these reps can take with them back home. We designed BASELoad’s conference booth as well as a wide range of “swag” for them to give out to conference-goers, incorporating the new branding in each design.
Website
BASELoad.com
BASELoad.com needed to be recreated from the ground up with the new branding, messaging, and videos. We helped BASELoad clearly define their services and present them in a way that would make sense to their audience. Across the site, we included images and videos (produced by Brent) featuring Helper and Glitch, which show off the company’s personality and add humor to what could be seen as fairly dry subject matter.
W-9 Corrections
W9Corrections.com
BASELoad has another website aimed at healthcare providers. As a service to their payer clients, BASELoad communicates with and gathers correct claims information from healthcare providers. This website, W9Corrections.com, didn’t need to be fancy, but it did need to clearly communicate its purpose and demonstrate BASELoad’s credibility. We helped BASELoad simplify their messaging on this website.
